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The Nitty Gritty of In-app Advertising

We use apps every day, whether to boost productivity or manage finances. Are we shopping for groceries? Or are we ordering take-out? Or to track fitness goal

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A Comprehensive Guide to Fraud Detection Software

In the ever-evolving landscape of online transactions, businesses find themselves navigating through the complexities of digital commerce. With the rise of technology

Feb 14, 2024
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Understanding Conversion Tracking with Offer18

The ability to track and evaluate conversions is critical for organizations seeking success in the dynamic area of digital marketing, where every click counts. Among

Feb 09, 2024
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Offer18 Short URL Feature: Becoming the Cynosure for Users

Long URLs have become a thing of the past. Yes, you heard it right! In today's time, where the digital age compels us to engage with countless online channels,

Feb 08, 2024
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Affiliate Marketing Software to Navigate Success: A Complete Guide

Affiliate marketing has come to be a sturdy tool for businesses that seek to grow their consumer pool and beautify sales with partnerships within the digital era. One

Feb 06, 2024
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Performance Marketing Software: A Revolutionary Tool

Since the digital space is a continuously evolving field, businesses are always on the lookout for new strategies that will help improve their marketing strategy and

Jan 29, 2024
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Accelerating Innovation: The Rock - Solid Partnership of Offer18 and Octo Browser

Welcome to an industry where partnership catalyzes growth and innovative ideas ignite success stories. In the spotlight, we will see how Octo Browser, the anti-detec

Jan 22, 2024
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10 Events of the Year 2024 - Top of Mind for Every Marketer to Attend!!

We are heading into a technologically developed nation riddled with uncertainties and a newer set of unpredictable challenges. Amidst this technological surge and prec

Jan 15, 2024
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Offer18 Relives the Memories of 2023

The year gone by was intriguing and full of accomplishments and promising opportunities for Offer18. Throughout the activities we took part in, we could marvel at th

Dec 16, 2023
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How To Take Charge of Brand Awareness Campaign?

Introduction to Brand Awareness: Has your brand seen the light of day? If not, then this is a pressing issue that you must sit up and take notice

Nov 27, 2023
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Offer18 is Now Google Certified Click Tracker

It is a piece of Glad Tidings for Offer18!! It has notched up Google Certified Click Tracker status, marking a defining moment in the company’s trajectory within t

Nov 27, 2023
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Digital Marketing Strategies that Take the Cake for Your Business!!

Don't you want to know those secret sauces that can help you succeed in your marketing efforts by leaps and bounds? Don't you want to be in the know of how y

Oct 25, 2023
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iGaming in Affiliate Marketing: Get the Best of Both Worlds

iGaming is a term that corresponds with playing online games in return for money, prizes, or rewards. This quid pro quo mechanism is ripe for sports bettin

Sep 20, 2023
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Is the Marketing Industry Reeling under the Shock of iOS17 Privacy Update?

Apple has dropped a bombshell for the marketing industry with its latest scoop on the iOS17 Privacy Update. The Ad tracking user identifiable parameters wi

Aug 28, 2023
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Can Affiliate Marketing Turn FinTech Industry On Its Head?

Technology has been integrating well with many industrial sectors, and the financial industry is no exception. Financial industries across the board have begun to rea

Aug 12, 2023
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Customer Referrals -Becoming The Quintessence Of The Marketing World!!!

What is a Customer Referral Program? A Customer Referral program holds a great deal of promise for businesses. Customers receive ince

Aug 03, 2023
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Embracing Affiliate Marketing In SaaS

With more organizations migrating their data and infrastructure to cloud servers, Software-as-a-Service (SaaS) is gaining traction and becoming salient to di

Jul 12, 2023
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Branding vs Performance Marketing: Which Befits Your Business?

What Is Branding? A Brand is the perceived image, stature, and visibility of your company in the eyes of your customers. It is

Jun 23, 2023
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How does an Ecommerce business need Affiliate Marketing to Proliferate?

What is Ecommerce Affiliate Marketing? Ecommerce Affiliate Marketing is injecting the online element into traditional marketing. Ecommerc

Jun 08, 2023
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Migration to Offer18 has made Elakrity International Feature-Rich and Automated

With more than three years of experience in affiliate marketing, Elakrity International specializes in direct in-app traffic. At Elak

May 23, 2023
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Have No Earning Then Learn Affiliate Marketing with Zero Investment

Would you be interested in making easy money from home, especially while you sleep, or do you dream of earning money while you learn? What if you can spend

May 10, 2023
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Difference Between Digital Marketing and Affiliate Marketing

Is there a difference between Digital Marketing and Affiliate Marketing? Yes, there is. Though Affiliate

Apr 28, 2023
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Top Ecommerce Trends That Are Knocking on the Door!!

Each year comes with technological innovations, a new set of strategies, and daunting challenges which requires one to roll with the punches. A surging technology

Apr 21, 2023
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Migration to Offer18 has made TwyntyOne Media more innovative

TwyntyOne Media & Advertising firm is Asia's premier new-age performance marketing agency. It is an intellectual powerhouse of the stupendous team w

Apr 10, 2023
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A Deep Dive into Click Through and View Through Attribution Models

What is an Attribution Model? Attribution Models or multi-touch attribution consists of multifarious events and a set of actions that can lead to conversion

Mar 28, 2023
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Affiliate Marketing and Channels Associated with it

Affiliate Marketing is a type of advertising model in which a third party called an affiliate who is responsible for promulgating a specific company’s products and s

Mar 17, 2023
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Migrating to Offer18 helped Trance Media to Improve Employee Management

Trance Media is an all-in-one affiliate marketing platform with a highly experienced team. It boasts of empowering its clients with customi

Mar 03, 2023
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7 Ways Multi-Attributions Events will Boost Affiliate Marketing

One of the most effective ways marketers can boost the ROI of their campaigns is by tracking the performance of the different marketing channels and customer touch point

Feb 24, 2023
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Affiliate World Dubai 1-2, March 2023

Affiliate World Dubai is the world’s largest affiliate marketing conference that unites marketers from all across the world. It serves as a meeting point for professio

Feb 10, 2023
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Ideal Affiliate Marketing Niches & Reliable Approaches to Discover the Suitable One

Affiliate marketing offers you lucrative returns if it is well utilized in an effective way. Whether it's for earning money online or reaching out to brands and a large

Feb 04, 2023
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Migration Assisted Paazoo Digital in Cutting Tracking Costs by 70%

Paazoo Digital is a self-served brand agency that leverages digital solutions to help brands reach digital users. It offers a person

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Top Affiliate Marketing Trends of 2023 to Keep an Eye on

Affiliate marketing is extremely important for increasing online sales. Nowadays, big or small, all kinds of businesses leverage the tremendous benefits of affiliate m

Jan 19, 2023
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Role of Lead Tracking Software in Improving Business Performance

In today's technology-driven marketing, the main emphasis of digital marketers lies in generating leads. It is the engine that runs the sales vehicle. So by emphasizin

Dec 23, 2022
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Track Real-Time QR Code Traffic with the Brand-New Feature

In this digital age, people are using devices more than ever, and one of the most usable and handy devices among all others is the mobile phone. Nobody, especially generation Z,

Nov 22, 2022
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Exceptional High Converting Landing Page Builders for 2023

Landing pages are the most significant element of digital marketing. They are the best way to improve the results of marketing campaigns and stimulate business growth. A l

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A Complete Guide to Native Advertising: From Working to Future it Holds

It is the modern era of digitalisation where the crucial marketing strategy is digital advertising to approach and engage with the right audience. There are so many pr

Oct 20, 2022
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5 Link Checking Tools to Verify URL Redirections

The Link Tester is a cutting-edge tool with automatic capabilities to monitor and validate the redirection of campaigns. Likewise, it's intended to detect bro

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In-house Vs Managed Performance Marketing Platform

Performance Marketing Platforms are the key indicators that drive the results. These platforms monitor and analyze all of the data points associated with a campaign,

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Affiliate Program to Accelerate Business Growth

An affiliate program is a partnership between a business and those who promote a specific product. This agreement is between the product owner and product reseller,

Sep 22, 2022
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Offer18 at #IAS22 - The Greatest Performance Marketing Event of India

We are so elated to share that Offer18 has exhibited at one of the most prestigious events in India - the India Affiliate Summit 2022. It is a major affiliate marketi

Sep 15, 2022
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How to Use Smart Offer in Affiliate Marketing?

If you are looking for the most prominent feature in affiliate marketing, which is expert in optimizing the traffic of your campaigns and ensuring that the leftover tr

Sep 12, 2022
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OfferSync Version 2.0 - Advanced and Extended Features

Creating a campaign is the first and foremost task performed by every affiliate marketer, and doing it manually is a very time-consuming and hectic process. You can c

Sep 02, 2022
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Important Affiliate Marketing Terms One Must Know

Affiliate Marketing is a wonderful strategy to increase sales and make a significant amount of money online. It is a performance-based marketing st

Aug 26, 2022
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Integrate Facebook Ads with Offer18 to Get it Optimized

Integrate your Facebook Ads Pixel into Offer18 in a few simple steps to begin tracking Facebook Ads Performance and pushing it to Facebook Ads Manager for op

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