Migration Assisted Paazoo Digital in Cutting Tracking Costs by 70%28-Jan-2023
Paazoo Digital is a self-served brand agency that leverages digital solutions to help brands reach digital users. It offers a personalized media plan by considering the client's goals. Being excellent at all strategies, it facilitates advertisers' finding a suitable digital audience. "As emerging from mobile advertising, the significance of precise targeting is in our DNA," says the Head of Operations at Paazoo Digital.
- Phenomenal Offers Automation
- Accomplished the standards for the key features, along with complimentary advanced ones
- Best-in-class eCommerce campaign tracking
- Reduced the cost by almost 70%
Reason for Migration
For our digital marketing initiatives, we were seeking an automation solution to save time and money. Additionally, the old platform had a troublesome and time-consuming integration procedure that induced us to make a shift. It's our fortune, we say. Moving to Offer18 resolved all our obstacles and gave us access to numerous outstanding tools that strengthened the effectiveness of our marketing initiatives.
For which campaign models/verticals are you using Offer18?
We primarily work on the CPC campaign model; however, we also periodically deploy other models like CPI, CPL, etc.
Which features do you believe are most useful in Offer18?
Actually, there are not one but many features that helped us expand our marketing initiatives, like offer sync, offer automation, multiple targeting options, capping, etc. Out of all others, Offer Automation is what fits very precisely in our business container that helps us in reducing ad spend.
How prompt is the response you get from our support team?
Initially, our team sought assistance in setting up a few things and we must say technical support stood by our side till the completion. Unlike the previous platform, we were not relying on an email response to fix our issues. In Offer18, we get an immediate response over chat support there and then, which is applaudable.
Any special setup in which our support team did help you?
Back in 2019, when we shifted to the Offer18 platform, our team was seeking guidance in the postback integration setup. The skilled technical team communicated via Google Meet and showed us the way. Following that, we approached them on countless occasions to set up API integration, fraud detection tools, link tester, e-commerce platform integration, etc.
A Brief Review
Working with Offer18 has, all in all, been a wonderful experience. Even after using it for more than three
years, it continues to astound us with the addition of new features, upgrades, and helpful guides. A
cost-effective platform that provides advanced features with enormous capabilities is something one should
The easy-to-use dashboard, multiple targeting, and filtration options in the report section are likewise quite impressive. That's why we highly recommend it to everyone who is in need of a perfect tracking solution.
About Paazoo Digital Pvt. Ltd.
As a brand, Paazoo stands for a full-service agency with digital capabilities that enable companies to meet a variety of business goals. It consolidates an authentic campaign with an outstanding media strategy to ensure a compelling business impact.
Company Size: 10+ Employees
Main Verticals: Mobile and Desktop
Market Presence: 5+ Years
Industries: Performance Marketing