5 Google Analytics metrics you must use to analyse before the launch of your next Ad Campaign10-Jun-2020
Google Analytics metrics you must use to analyse before the launch of your next Ad Campaign
IMPROVE SITE ENGAGEMENT:
In quite simple words, “Engagement” means the depth of all pages visited by a user or a group of users, Here, the term “Depth of all pages” meant by the number of pages user visits on your site/product.
“Any user interaction with your product.” -- Google
Suppose I have an eCommerce site, for me the perfect definition of engagement would be; viewing my product’s details and description or staying for a certain amount of time on any of the pages.
if you analyze that most of your product visitors visit just 1-2 pages on your product, you might need to figure out why! It might not be a lack of user engagement or desire by your active user base.
DEMOGRAPHICS AND INTERESTS:
Nailing down exact user data who are interested in your products and services is a huge challenge for all kinds of businesses. So, how can google analytics can help you ensure that you are reaching potential customers on the right platform via the right channels.?
“Demographics and interests data provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities.” -- Google
To give you an example, as a man in my 30s, I may be shown advertising from a shoe company advertising branded shoes. under armor's on you though, even though I’m a materialistic man, I can’t walk in them and never will, hence, never buy them. I don’t care how awesome they are. What’s the result? Wasted ad-spendings.
Despite being not perfect, Google as well announcing that “Demographics are dead”. they still give their clients the option to use them as targeting features in analytics.
Demographic and interest reports in google analytics can help you build your audience to be targeted with more cutting edge marketing techniques.
And still, it can be the best mode of creating valuable clients based on their demographic and interest best on where to focus ad-spending and ad resources.
BETTER TARGETING WITH DYNAMIC REMARKETING:
“Remarketing is an easy-to-use and efficient tool that lets you use data and metrics to create lists of site visitors, then automatically share those lists with an ad platform, such as AdWords, to show ads as visitors browse elsewhere on the internet.” -- Google
Remarketing + Google Analytics = Increased ROI
Dive into the dynamic remarketing which helps you create vertical specified attributes to match your product vertical with the right audience, and up to date list in google analytics helps you target your audience more effectively when you set up your campaign on Adwords.
"The Behavior Flow report visualizes the path users traveled from one page or Event to the next. This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content issues." -- Google
A perfect representation of your traffic flow, throughout the specific page.
Behavior flow can help the user improve site content, site speed, search identifiers. and event wise journey of an acquisition. in behavior analysis, tool:in-page analysis helps users understand their client's journey on each of the pages of their product, to create better strategies to decide what they want a visitor to see.
"See the steps your users take to reach the pages, Events, and Goals of your sites and apps." -- Google
trace log with the graphical representation of each user's visit to the product and services, each step they take, they make a conversion or lead.
this flow analysis in google analytics illustrates the path of a visitor to your content. though funnel visualization has session and segment limitations while working, still these are good enough for showing specific data for that area of analysis with relative information like traffic source, campaign browser, rate of entry, and exists of users.