Impact of Push Notifications & Audience Segmentation
18-Jul-2021
Several digital marketing strategies have been innovated to help businesses match the fierce competition in the global market. Since most of the potential customers you want to win over are active online, there's no better time to blend those digital trends into your marketing plan. Their ef...
5 Tips For Building A Strong Influencer Program
01-Jul-2021
It’s no longer a secret that consumers trust the recommendations from people they know above all else. This explains why many companies today are working with micro and macro influencers to push brand awareness far and wide. If you’re looking to build a strong influencer program for your...
Types Of Fraud In Affiliate Marketing
24-Jun-2021
Fraud in affiliate marketing is any behavior that violates the terms and conditions of an affiliate marketing program to steal a commission. It is a concern for every advertiser and every other player in the industry. Such fraudulent actions do not bring any income to the program but damage ad...
How AI Will Change The Future Of Affiliate Marketing
06-Jun-2021
AI (Artificial Intelligence) is impacting different industries, and affiliate marketing is not an exception. Many companies are beginning to implement AI solutions for various purposes as part of their advertising and marketing methods. The consensus is that adopting the technology is a game-cha...
Tips to Increase Lead Generations with Affiliate Marketing on Instagram
05-Jun-2021
Affiliate marketing is becoming more popular on Instagram. It's not strange to see brands and influencers working together to attract prospects and get them to buy their products or services. Instagram right now is the best platform for such collaboration. Brands prefer to use Instagram fo...
5 Digital Marketing Trends For Your Business In 2021
26-May-2021
The continuous advancement in technology has its footprints on all sectors of the economy. Several digital trends for promoting products and services have emerged. However, because the global market is subjected to influence from forces on all sides, the effectiveness of some of the digital mark...
Role of automation in performance marketing
23-May-2021
Marketing automation involves using specific software to automate marketing tasks rather than repeating them. Automation helps performance marketers nurture leads in the most seamless way. The automation software helps to personalize and automate messages and content meant for the market...
Top Marketing Alternatives to Track Users Interest
10-May-2021
According to some publications, Google plans to protect user privacy by getting rid of third-party cookies. Safari and Firefox already did this years ago. Due to this, advertisers are looking for better alternatives to help them track user interest, gain insight, and make an informed decision. ...
Winner of G2 Spring Season Awards
28-Apr-2021
Ease of Use Quality of Support Ease of Setup G2 honored Offer18 with their High Performer and 7 other Awards. G2 is the world’s largest tech marketplace where businesses can discover, review, and manage the technology they need to reach their potential. G2 pl...
Reuse the Past, Recycle the Present, Save the Future
21-Apr-2021
Until now, our Earth is the only one in the universe where life is possible. Maintaining the earth's natural assets is critical for the survival of life on the planet. We have the good fortune of inhabiting a magnificent, diverse, and nurturing world. All future generations, including our chil...
Performance Marketing and Influence Marketing
10-Apr-2021
The primary concern of every brand is to reach out to their target customers and make sales. This can be attained through the use of various marketing strategies, which entail elements laid out as stepping stones to attract customers and bring products and services to them. Various marketing s...
Requirements to Start Performance Marketing in 2021
05-Apr-2021
Since performance marketing is a type of digital marketing strategy that comprises online marketing and affiliate marketing, the tools to get started with are in line with digital marketing tools. However, you must remember that these tools will guide you but won't do the work. You'll have to ...
Future & Growth of OTT Platform
02-Apr-2021
Over-the-top (OTT) platforms have radically changed how video content is consumed while maximizing the capabilities of the Internet. OTT platforms make it possible for users to access video content at will, without an established schedule, as seen with traditional media platforms and ser...
Significance of Content Writing in Performance Marketing
26-Mar-2021
Content writing gives web visitors more reason to pay attention to your ads, whether it's on your landing page, website or blog. They get to learn more about the products and services you are advertising before become convinced that the products address their pain points.  Content ma...
Popular Ads Formats in Affiliate Marketing
20-Mar-2021
To succeed in affiliate marketing, you need to use the right marketing mix to guide customers into buying your products. Remember that affiliate marketing is a performance-based type of marketing where the affiliate company is not interested in your efforts but only wants to see results. There...
Upcoming Affiliate Events and Conferences - Offer18
09-Mar-2021
Whether one is working as an affiliate or advertising or ad network in the digital ad industry, Creating and organizing work schedules helps marketers by providing enough time to look for opportunities to increase their business’s revenue / lead generation / finding your performance marketing pa...
5 Challenges You Need to Overcome in Order to Make the Most Out of Affiliate Marketing
22-Feb-2021
Word-of-mouth marketing is a perpetual and powerful tool that businesses and marketers have used for centuries. Nowadays, marketing technology innovators have taken that strategy one step further by creating affiliate systems. The success in affiliate marketing lies in a simple strategy: to...
EconnectMobi using Offer Sync API to speedup the Integration with Brand Advertisers
16-Feb-2021
EconnectMobi is a privately traded, global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. Our proprietary technology leverages API, and combined with state...
Refer Your Friends to Offer18 and Get Referral Bonus
16-Feb-2021
Refer your loved one to Offer18 and get a 25% referral bonus of referred persons’ 3-month billing. Click here to Create an Account for joining the referral program, then log in and extract referral links. you’ll get informed if any user will sign up with your referral link. Te...
New Strategies for Facebook Ads after Updated Privacy Policy of iOS
12-Feb-2021
Apple's iOS 14 update has triggered a lot of conversations in the digital space about what it means for users and how it relates to Facebook advertising. You've probably heard or read about how the tracking prompt is set to make advertising less effective and negatively impact businesses. If ...
Top Performance Marketing Trends for 2021
09-Feb-2021
2020 was a year that saw the emergence of marketing trends that focused on the concept of humanization alongside optimization. Brands faced different new consumer behaviors that prompted them to adjust their strategy and marketing efforts. Like every other year, 2021 comes with a set of...
Key Differences Between On-premises vs Cloud-based SaaS
05-Feb-2021
When it comes to choosing which is best between an on premise and a cloud-based SaaS model, many enterprises find it hard to make a decision because they are unable to properly evaluate the options. Knowing what each option entails and comparing them side by side allows businesses to ...
Best Affiliate Niches in 2021
31-Jan-2021
There are many affiliate marketing niches out there but some are more profitable than others in terms of either high payouts or rising demands. If you are looking for affiliate marketing niches that you can jump on and start making more, here are some that you best niches and sub-niches you should...
Myths About Moving Your Affiliate Programs To Saas
06-Jan-2021
Although SaaS is growing fast in popularity, there are many widespread assumptions about the model. The debate on which is better between SaaS platforms and in-house solutions has raged on for some years now. If you’re looking to know more about SaaS for affiliate programs, here’s a list of th...
Case Study - AdzCorner Sharing Reason that Makes Offer18 A Reliable Solution
06-Jan-2021
AdzCorner is a performance-based marketing solution for advertisers, publishers, agencies, and online affiliates. With campaigns catering to 20+ countries with a selection of international campaigns, we work with a vast array of verticals and media channels, within both th...
How Adjust And Appsflyer Are Improving Roas Data For Advertisers
03-Jan-2021
Metrics can be best described as the foundation of any successful marketing campaign and there are several of them that marketers look out for such as quality score, click-through rate or cost per conversion. Although these metrics are important, they do not provide a look at the bigger picture like...
Wrap Up Of The Year
01-Jan-2021
The year 2020 has been quite a successful year for Offer18 and with this, We look forward to taking this successful Era in the long run and keep on helping your business to grow like that of ours. As we all know, how badly the pandemic COVID-19 has affected worldwide that not even our Indu...
Case Study - How Offer18 Helped Digifish3 To Grow Faster
31-Dec-2020
Digifish3 is an insightful digital outreach powerhouse comprising a group of dynamic individuals. We cater to organizations with a data-centric approach towards achieving an innovative and impactful presence. Digifish3 helps in making your brand popular on various socia...
How Predictive Analytics Takes The Guesswork Out Of Campaign Performance
30-Dec-2020
Just like everyone wants to be sure that they are getting the best bang for their bucks, advertisers today also love to get some level of guarantee on their ad spend. Until a few years ago, many companies wasted money on advertising based on their gut feelings while others collected plenty of da...
How IOS14 Is Changing The Future Of Mobile Advertising
28-Dec-2020
The mobile advertising industry is always evolving as new events and trends contribute to shaping it year after year. One of the biggest changes in 2020 is Apple’s slew of privacy announcements, pitting the company against other players in the entire industry including Facebook, Google and others....
Addressing The Need For Diversity, Equality And Inclusion In Affiliate & Performance Marketing
26-Dec-2020
The core purpose of affiliate marketing and the marketing industry in general is to promote and sell products to an audience. However, the nature of this discipline requires some form of social interaction that necessitates the existence of relationships. Although the industry has grown in d...
G2 Awarded Offer18 with 6 Awards
22-Dec-2020
Ease of Use Quality of Support Ease of Setup G2 is the world’s largest tech marketplace where businesses can discover, review, and manage the technology they need to reach their potential. G2 plays a huge role by providing unique, authentic peer advice in ...
Case Study - Fleximobile Ads Experience with Offer18
19-Dec-2020
We at Fleximobile Ads are serving as the network in the affiliate industry. We provide our Advertisers with a way to increase revenue, while maintaining complete control over costs. We give our Affiliates the ability to generate additional income from their inventory or any ot...
Case Study - Mobistroke has grown their business with Offer18
18-Dec-2020
Mobistroke is a tech company that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The Company aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. We delive...
Six Reasons To Use Affiliate Marketing For Lead Generation
16-Dec-2020
Affiliate marketing is a type of performance-based marketing where affiliates earn a commission by promoting products of a company. It is a marketing strategy that’s proven to be cost-effective and effective in improving sales. One of the benefits of affiliate marketing is that it allows for l...
High User Satisfaction Award by Crozdesk
11-Dec-2020
Overall Rating 9.9/10 Usefulness 9.6/10 Ease of Use 10/10 Best in Customer support 10/10 Best Value for Money 10/10 Crozdesk.com is the most advanced business software discovery platform out...
Winner in Quality Choice Award by Crozdesk
11-Dec-2020
Overall Rating 9.9/10 Usefulness 9.6/10 Ease of Use 10/10 Best in Customer support 10/10 Best Value for Money 10/10 Crozdesk.com is the most advanced business software discovery platform out...
Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns
10-Dec-2020
Every industry has experienced a range of unique challenges in 2020. Arguably, the biggest challenge for performance marketers is planning Black Friday, Cyber Monday and annual holiday campaigns pre-pandemic. Although this year has seen consumer habits change drastically, performance marketer...
6 Essentials for Building Cross Platform Apps
05-Dec-2020
Cross-platform app development has become increasingly popular in recent years. There are many reasons why it has grabbed so much attention, but the most popular of them is that it allows you to reach more users. If you are looking to build cross-platform apps, here are six essential tips...
Growth In Affiliate Marketing Despite Economic Downturn
03-Dec-2020
2020 has been a turbulent year for many industries because of the economic downturn caused by the coronavirus epidemic. Just like other times of financial gloom, one of the first industries to take the hit is advertising. During times of economic chaos, businesses instinctively begin to look for...
Notification: Regarding Offer18 Account Payments
02-Dec-2020
We’d like to inform our customers that they should make their payment 24-48 hours before due date. Generally, it takes 24-48 hours to map payment into customer's account due to the high volume of payment transactions. Payment should be done accordingly So that it’ll be updated in c...
Clickless Leads Tracking- How it works and all you need to know
01-Dec-2020
The success of every marketing effort depends heavily on numbers and the ability to track the required numbers. One unique way through which the tracking of marketing metrics can be achieved is the use of clickless Lead tracking. What are clickless Leads? As the name suggests, clickless Lead ...
A Top Rated Affiliate Software on Software World
29-Nov-2020
SoftwareWorld is a platform that showcases the available software and provides a collective review from the leading trusted sites like Capterra, G2crowd, and GetApp. As soon as the start-up companies or prevailing business houses evaluate their requisites and have understood the basic needs ...
FraudScore Partner Integration with Offer18
20-Nov-2020
"It’s our pleasure to announce a FraudScore full integration with Offer18." With this integration Offer18 Users will get an 18% discount on the first invoice by signing up with FraudScore. FraudScore is the leading, high-precision, ...
Top-ranked in Customer Choice Awards by Software Suggest.
20-Nov-2020
95% of Users Love to Recommend Availability of Almost all feature Rated 5 Star in Ease of Use Top-ranked in Customer support Best Value for Money We are so much excited to announce that Offer18 become...
Top Ranked in Best Value Award by Software Suggest
18-Nov-2020
95% of Users Love to Recommend Availability of Almost all feature Rated 5 Star in Ease of Use Top-ranked in Customer support Best Value for Money Offer18 always gives the best value of money to their ...
Xcessmobil- The Overall Experience of using Offer18
13-Nov-2020
XCESSMOBIL is the Mobile Media company , who develop their own telecom services for world wide telcos. We Xcessmobil is an online advertising technology group providing innovative solutions across the digital marketing ecosystem. We share the synergy of investing in data-drive...
Major Strategies and Technologies for Ecommerce Marketing
10-Nov-2020
The ecommerce space has grown significantly in a short period. At present, more businesses have now realized the benefits of ecommerce marketing has to offer and are gradually adapting to it. With proper ecommerce marketing strategies and technologies, businesses and organizations can be better ...
Data Protection as a service estimated to be worth of 103.8 Billion by 2027
10-Nov-2020
Valued at appx. USD 49.321 billion in 2016, global data protection as a service DPaaS is predicted to hit USD 103.8 billion by 2027, according to a new study conducted by Grand View Research. The report analyzed developments in the market, pegging the compound annual growth rate (CAGR) to 31.3 pe...
5 Data Protection Trends of 2020 That Will Define Security Next Year
09-Nov-2020
2020 is undoubtedly a year with many defining developments occurring in rapid succession. More than ever before, data protection was thrust into the spotlight this year. Many happenings and discussions have triggered changes in data privacy as more people are becoming aware of the topic whi...