Updates  News  Events  Case studies

In Affiliate Marketing, Expectation Vs. Reality

Whenever something grows in fame and has proven to work, rumors and false expectations start to develop centering it. The same is true of affiliate ma...

15-Nov-2021

How Has Influence Marketing Changed Over The Last Decade

10 years ago, influence marketing was already in existence but everything was much simpler. There were fewer influencers and the World Wide Web wasn't...

13-Nov-2021

Top Stories from the Month of August 2021

UK unveils plans to scrap cookie pop-ups amidst other changes to its data legislation The British government has announced plans to roll back on flagship European Uni...

13-Sep-2021

Times Internet: Debriefing Their Experience After Migration

Times Internet builds premium digital products that simplify and enhance the everyday lives of people. It is India’s largest digital products company with a presence in a...

05-Sep-2021

What Is The Difference Between Performance And Brand Marketing?

Ideally, both performance and brand marketing should work hand-in-hand but there is a debate about which is better with regards to growth of a company. Many leaders of brands t...

23-Aug-2021

Simple Marketing Ideas Utilizing Performance Marketing Solutions

We have witnessed various marketing trends emerge and regress but one that has resounded in terms of its efficacy is performance marketing. Performance marketing is a digital m...

16-Aug-2021

How Performance Creative Can Boost Digital Marketing ROI

Most marketing campaigns have a goal attached to them such as boosting traffic, generating leads, or growing conversions. Performance creative plays a key role in helping busin...

09-Aug-2021

Affiliate Marketing 101: How To Set Up A Profitable Partner Program.

Affiliate marketing is one strategy that has been established l to increase sales performance and awareness of products and services. It has been employed by several big name...

02-Aug-2021

Affiliate Marketing - Secrets to Avoiding Disappointing Results

People swear by affiliate marketing, and it is now considered a digital gold mine. To tap into the mine, you have to be well equipped with the best techniques and strategies....

26-Jul-2021

Impact of Push Notifications & Audience Segmentation

Several digital marketing strategies have been innovated to help businesses match the fierce competition in the global market. Since most of the potential customers you wan...

18-Jul-2021

5 Tips For Building A Strong Influencer Program

It’s no longer a secret that consumers trust the recommendations from people they know above all else. This explains why many companies today are working with micro and m...

01-Jul-2021

Types Of Fraud In Affiliate Marketing

Fraud in affiliate marketing is any behavior that violates the terms and conditions of an affiliate marketing program to steal a commission. It is a concern for every adverti...

24-Jun-2021

How AI Will Change The Future Of Affiliate Marketing

AI (Artificial Intelligence) is impacting different industries, and affiliate marketing is not an exception. Many companies are beginning to implement AI solutions for various ...

06-Jun-2021

Tips to Increase Lead Generations with Affiliate Marketing on Instagram

Affiliate marketing is becoming more popular on Instagram. It's not strange to see brands and influencers working together to attract prospects and get them to buy their p...

05-Jun-2021

5 Digital Marketing Trends For Your Business In 2021

The continuous advancement in technology has its footprints on all sectors of the economy. Several digital trends for promoting products and services have emerged. However, bec...

26-May-2021

Role of automation in performance marketing

Marketing automation involves using specific software to automate marketing tasks rather than repeating them. Automation helps performance marketers nurture leads in the ...

23-May-2021

Top Marketing Alternatives to Track Users Interest

According to some publications, Google plans to protect user privacy by getting rid of third-party cookies. Safari and Firefox already did this years ago. Due to this, adverti...

10-May-2021

Winner of G2 Spring Season Awards

Ease of Use Quality of Support Ease of Setup G2 honored Offer18 with their High Performer and 7 other Awards. G2 is the world’s largest tec...

28-Apr-2021

Reuse the Past, Recycle the Present, Save the Future

Until now, our Earth is the only one in the universe where life is possible. Maintaining the earth's natural assets is critical for the survival of life on the planet. We hav...

21-Apr-2021

Performance Marketing and Influence Marketing

The primary concern of every brand is to reach out to their target customers and make sales. This can be attained through the use of various marketing strategies, which entai...

10-Apr-2021

Requirements to Start Performance Marketing in 2021

Since performance marketing is a type of digital marketing strategy that comprises online marketing and affiliate marketing, the tools to get started with are in line with di...

05-Apr-2021

Future & Growth of OTT Platform

Over-the-top (OTT) platforms have radically changed how video content is consumed while maximizing the capabilities of the Internet. OTT platforms make it possible for ...

02-Apr-2021

Significance of Content Writing in Performance Marketing

Content writing gives web visitors more reason to pay attention to your ads, whether it's on your landing page, website or blog. They get to learn more about the products...

26-Mar-2021

Popular Ads Formats in Affiliate Marketing

To succeed in affiliate marketing, you need to use the right marketing mix to guide customers into buying your products. Remember that affiliate marketing is a performance-ba...

20-Mar-2021

Upcoming Affiliate Events and Conferences - Offer18

Whether one is working as an affiliate or advertising or ad network in the digital ad industry, Creating and organizing work schedules helps marketers by providing enough time to...

09-Mar-2021

5 Challenges You Need to Overcome in Order to Make the Most Out of Affiliate Marketing

Word-of-mouth marketing is a perpetual and powerful tool that businesses and marketers have used for centuries. Nowadays, marketing technology innovators have taken that stra...

22-Feb-2021

EconnectMobi using Offer Sync API to speedup the Integration with Brand Advertisers

EconnectMobi is a privately traded, global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users wit...

16-Feb-2021

Refer Your Friends to Offer18 and Get Referral Bonus

Refer your loved one to Offer18 and get a 25% referral bonus of referred persons’ 3-month billing. Click here to Create an Account for joining the referral program, the...

16-Feb-2021

New Strategies for Facebook Ads after Updated Privacy Policy of iOS

Apple's iOS 14 update has triggered a lot of conversations in the digital space about what it means for users and how it relates to Facebook advertising. You've probably hear...

12-Feb-2021

Top Performance Marketing Trends for 2021

2020 was a year that saw the emergence of marketing trends that focused on the concept of humanization alongside optimization. Brands faced different new consumer beha...

09-Feb-2021

Key Differences Between On-premises vs Cloud-based SaaS

When it comes to choosing which is best between an on premise and a cloud-based SaaS model, many enterprises find it hard to make a decision because they are unable ...

05-Feb-2021

Best Affiliate Niches in 2021

There are many affiliate marketing niches out there but some are more profitable than others in terms of either high payouts or rising demands. If you are looking for affiliate m...

31-Jan-2021

Myths About Moving Your Affiliate Programs To Saas

Although SaaS is growing fast in popularity, there are many widespread assumptions about the model. The debate on which is better between SaaS platforms and in-house solutions ha...

06-Jan-2021

Case Study - AdzCorner Sharing Reason that Makes Offer18 A Reliable Solution

AdzCorner is a performance-based marketing solution for advertisers, publishers, agencies, and online affiliates. With campaigns catering to 20+ countrie...

06-Jan-2021

How Adjust And Appsflyer Are Improving Roas Data For Advertisers

Metrics can be best described as the foundation of any successful marketing campaign and there are several of them that marketers look out for such as quality score, click-through ...

03-Jan-2021

Wrap Up Of The Year

The year 2020 has been quite a successful year for Offer18 and with this, We look forward to taking this successful Era in the long run and keep on helping your business ...

01-Jan-2021

Case Study - How Offer18 Helped Digifish3 To Grow Faster

Digifish3 is an insightful digital outreach powerhouse comprising a group of dynamic individuals. We cater to organizations with a data-centric approach ...

31-Dec-2020

How Predictive Analytics Takes The Guesswork Out Of Campaign Performance

Just like everyone wants to be sure that they are getting the best bang for their bucks, advertisers today also love to get some level of guarantee on their ad spend. Until a f...

30-Dec-2020

How IOS14 Is Changing The Future Of Mobile Advertising

The mobile advertising industry is always evolving as new events and trends contribute to shaping it year after year. One of the biggest changes in 2020 is Apple’s slew of privac...

28-Dec-2020

Addressing The Need For Diversity, Equality And Inclusion In Affiliate & Performance Marketing

The core purpose of affiliate marketing and the marketing industry in general is to promote and sell products to an audience. However, the nature of this discipline requires ...

26-Dec-2020

G2 Awarded Offer18 with 6 Awards

Ease of Use Quality of Support Ease of Setup G2 is the world’s largest tech marketplace where businesses can discover, review, and manag...

22-Dec-2020

Case Study - Fleximobile Ads Experience with Offer18

We at Fleximobile Ads are serving as the network in the affiliate industry. We provide our Advertisers with a way to increase revenue, while maintaining comp...

19-Dec-2020

Case Study - Mobistroke has grown their business with Offer18

Mobistroke is a tech company that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The Company aims to en...

18-Dec-2020

Six Reasons To Use Affiliate Marketing For Lead Generation

Affiliate marketing is a type of performance-based marketing where affiliates earn a commission by promoting products of a company. It is a marketing strategy that’s proven t...

16-Dec-2020

High User Satisfaction Award by Crozdesk

Overall Rating 9.9/10 Usefulness 9.6/10 Ease of Use 10/10 Best in Customer support 10/10 Best Value...

11-Dec-2020

Winner in Quality Choice Award by Crozdesk

Overall Rating 9.9/10 Usefulness 9.6/10 Ease of Use 10/10 Best in Customer support 10/10 Best Value...

11-Dec-2020

Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Every industry has experienced a range of unique challenges in 2020. Arguably, the biggest challenge for performance marketers is planning Black Friday, Cyber Monday and annual...

10-Dec-2020

6 Essentials for Building Cross Platform Apps

Cross-platform app development has become increasingly popular in recent years. There are many reasons why it has grabbed so much attention, but the most popular of them...

05-Dec-2020

Growth In Affiliate Marketing Despite Economic Downturn

2020 has been a turbulent year for many industries because of the economic downturn caused by the coronavirus epidemic. Just like other times of financial gloom, one of the first...

03-Dec-2020

Notification: Regarding Offer18 Account Payments

We’d like to inform our customers that they should make their payment 24-48 hours before due date. Generally, it takes 24-48 hours to map payment into customer's account...

02-Dec-2020

Clickless Leads Tracking- How it works and all you need to know

The success of every marketing effort depends heavily on numbers and the ability to track the required numbers. One unique way through which the tracking of marketing metrics can...

01-Dec-2020

A Top Rated Affiliate Software on Software World

SoftwareWorld is a platform that showcases the available software and provides a collective review from the leading trusted sites like Capterra, G2crowd, and GetApp. As soo...

29-Nov-2020