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A Deep Dive into Click Through and View Through Attribution Models

What is an Attribution Model? Attribution Models or multi-touch attribution consists of multifarious events and a set of actions that can lead to conversion and sales. T

Jan 01, 2025
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Recalling Fond Memories of 2024

The 2024 year has been quite a journey for Offer18, a leading performance marketing platform. The year has been a symphony of stellar achievements and im

Dec 23, 2024
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The Best Fraud Detection Software for Your Business

Today, in the digital world where online trades and e-commerce are booming, fraud monitoring software is an essential tool for businesses to use to stop theft. Compani

Dec 17, 2024
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Affiliate Marketing Secrets to Avoiding Disappointing Results

People swear by affiliate marketing, and it is now considered a digital gold mine. To tap into the mine, you have to be well equipped with the best tec

Dec 13, 2024
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Measuring the Success Rate Of Affiliate Marketing: A Guide to Tools and Strategies

Affiliate marketing is a powerful revenue-driving channel, but how do you measure its success? Tracking affiliate performance success goes beyond clicks and conversion

Dec 03, 2024
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Requirements to start Performance Marketing in 2025

Are you, as a marketer, looking to earn long-term passive income? Consider leveraging performance marketing tactics to benefit your businesses for the long haul. Over

Dec 02, 2024
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Marketing Platform Definition: What Is It and How to Use it?

Modern marketing departments need to manage plenty of clients and campaigns at once. In the past, companies and agencies were hiring plenty of people to handle a numbe

Nov 29, 2024
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How to Use the New eCommerce Feature in Offer18: Benefits for Boosting Revenue

We are excited to introduce significant eCommerce-related features to the Offer18 platform. The features have been designed to aid in tracking, managing, and optimizin

Nov 27, 2024
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How to Automate Affiliate Marketing with a Strategic Budget Plan

Affiliate marketing combines creativity, strategy, and careful financial planning. With automation streamlining tasks and enhancing efficiency, understanding how to se

Nov 25, 2024
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Customer Segmentation Strategies in Performance Marketing

Performance marketing thrives on understanding customer needs and tailoring campaigns that appeal directly to them. In a world where customers are bombarded by ads, cu

Nov 19, 2024
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A Guide to Marketing Attribution Models in Affiliate Marketing

Marketing attribution is a well-known process of identifying and crediting the marketing channels or touchpoints that contribute most to the customer's journey and ult

Nov 14, 2024
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Chart-Topping Affiliate Marketing Niches of the Year 2025

Affiliate marketing offers you lucrative returns if it is well utilized in an effective way. Whether it's for earning money online or reaching out to brands and a large segment of

Nov 12, 2024
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10 Steps to Affiliate Marketing Automation

In affiliate marketing, efficiency and scalability are a must. Affiliate marketing automation is an innovative approach that streamlines processes, enhances productivi

Nov 08, 2024
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How to Use Affiliate Marketing Automation Software

Affiliate marketing automation software is a practical tool to streamline and optimize affiliate campaigns while maintaining partner relationships effectively. Still,

Nov 07, 2024
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Types Of Fraud In Affiliate Marketing

Affiliate marketing fraud refers to anything an affiliate does that violates the terms and conditions of an affiliate marketing program. It poses a real threat to any

Oct 23, 2024
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8 Best Affiliate Management Platforms

Affiliate marketing has emerged as a central strategy for businesses seeking to expand their reach and drive sales. The right affiliate management platform can streaml

Oct 21, 2024
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Affiliate Fraud Prevention: How to Protect Your Affiliate Network

Affiliate fraud prevention refers to the strategies and tools used to detect, mitigate, and stop fraudulent activities in affiliate marketing, especially the

Oct 17, 2024
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Conversion Optimization Software: Features and Benefits

Conversions are the final stage of a successful marketing campaign, so optimizing them is vital. However, the industry you’re in, your target audience, and y

Oct 16, 2024
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The Top Marketing Analytics Tools, Ranked and Reviewed

Marketing analytics is a vital part of any digital marketing strategy because it gives you a deeper understanding of your audience and the best ways to capture it. Ho

Oct 14, 2024
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Affiliate Marketing Programs for Beginners: Your Guide to Success

Affiliate marketing is an excellent way for beginners to start earning passive income online while learning more advanced affiliate marketing st

Oct 13, 2024
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What Is Affiliate Fraud and How Does It Happen?

Affiliate marketing is a popular method for brands to increase visibility and sales by leveraging the influence of affiliates. Affiliates promote a company’s pro

Oct 12, 2024
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Heres How To Build Affiliate Network in 7 Steps

Ad spending can be a costly investment, setting businesses back at least a couple hundred bucks a month. Even then, conversions are not always guaranteed. In many ca

Oct 04, 2024
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Why You Need the Best Affiliate Link Tracker for Your Business

Affiliate marketing has become a powerful way for businesses to expand their reach, drive sales, and create valuable partnerships. But managing all the eleme

Oct 03, 2024
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5 Best Affiliate Marketing Solutions for Your Business

Affiliate marketing is a growing trend among businesses of all sizes. With the right strategy, it can work wonders for your revenue and help you foster a str

Oct 02, 2024
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What Is an Affiliate Network: Heres Everything You Need to Know

An affiliate network is a platform of people, also known as promoters or affiliates, who are paid or compensated to promote a specific product or service. They offer

Oct 01, 2024
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Definitive Guide to the Top 10 Affiliate Tracking Platforms

Affiliate marketing is primarily brainstorming and part implementation, so it’s important to dedicate as much time to strategy mapping as possible. With the right af

Aug 27, 2024
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The Ultimate Marketing Data Analytics Guide for Success Strategy

Have you ever wondered if it is worth incorporating an affiliate marketing strategy into your business plan? Even though the conversion rates are rarely

Aug 24, 2024
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Top Strategies for Enhancing Fraud Detection

Businesses must have their eyes open to protect themselves and their customers from increasingly sophisticated fraud schemes. As fraudsters become more cunning and the

Aug 19, 2024
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A Complete Overview of Affiliate Tracking Methods

Tracking methods are important for measuring success, optimizing strategies, and ensuring accurate commission payouts. Understanding the different types of affiliate t

Aug 17, 2024
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7 Best Affiliate Conversion Tracking Strategies that Work

Affiliate marketing is a powerful tool for businesses wanting to expand their reach and increase revenue through partnerships. A major challenge in affiliate

Aug 17, 2024
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10 Tips for Effective Conversion Tracking in Affiliate Marketing

Conversion tracking in affiliate marketing is crucial for understanding how well your campaigns are performing and where you can make improvements. Accurate tracking h

Aug 14, 2024
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The Importance of Conversion Tracking in Affiliate Marketing

Affiliate marketing has revolutionized the marketing world by offering a performance-based approach that benefits both merchants and affiliates. At the core of this su

Aug 13, 2024
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A Thorough Guide to Marketing Data Integration to Unlock Success

The capability to combine data from various sources is important for reaching strategic goals. Marketing data integration, a sophisticated process that brings together

Aug 12, 2024
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Marketing Data Management 101: Challenges and Best Practices

Marketing data management is a key component of your marketing strategy. It gives you more data resources and helps you make informed decisions for your marketing camp

Aug 10, 2024
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Paid vs. Free Affiliate Link Tracking Tools: Which Option Is Best for You?

Affiliate marketing remains a potent strategy for businesses to broaden their reach and boost sales through partnerships. One of the key components of a successful aff

Aug 03, 2024
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How to Boost your Affiliate Marketing Strategy

You already run an affiliate marketing program, and it delivers great results! But what if we told you that it has the potential to boost your revenue even bet

Aug 01, 2024
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How to Manage Affiliates: Top 10 Affiliate Management Tips

Managing affiliates effectively is important for the success of any affiliate marketing program. A well-managed affiliate program can drive significant revenue, enhanc

Jul 30, 2024
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How to Set Up Successful Affiliate Marketing Relationships

There are millions of active affiliates in the world working for various brands in different industries. Finding the perfect ones to promote your brands and products s

Jul 29, 2024
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Affiliate Marketing Guide For Beginners to Getting Started

Welcome to the exciting and rewarding world of affiliate marketing! Whether you're looking to earn extra income, start a new online venture, or achieve financial indep

Jul 22, 2024
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How to Choose An Affiliate Software in 2024

Affiliate marketing has come out of its shell as a powerful strategy for businesses to enlarge their reach and increase sales. As more companies recognize the benefits

Jul 21, 2024
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Here’s How to Build a Successful Affiliate Program in 7 Steps

Ad spending can be a costly investment, setting you back at least a couple hundred bucks a month. Even then, conversions are not always guaranteed. In many cases, you�

Jul 17, 2024
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What Is Marketing Attribution? Features, Benefits, and Key Metrics

Sometimes, it’s hard to tell what part of your marketing strategy led to conversion, especially when using multiple channels. When leads are coming in from

Jul 09, 2024
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What is Affiliate Marketing: Understanding the Basics

Businesses and individuals constantly seek ways to drive revenue, expand their reach, and increase customer engagement. One of the most effective and widely used strat

Jul 09, 2024
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The Future of Affiliate Marketing: Software or Networks?

Affiliate marketing has emerged as a foundation of digital marketing strategies, offering businesses a cost-effective way to drive sales and individuals an opportunity

Jul 09, 2024