Role of automation in performance marketing
23-May-2021
Marketing automation involves using specific software to automate marketing tasks rather than repeating them. Automation helps performance marketers nurture leads in the most seamless way. The automation software helps to personalize and automate messages and content meant for the market...
Top Marketing Alternatives to Track Users Interest
10-May-2021
According to some publications, Google plans to protect user privacy by getting rid of third-party cookies. Safari and Firefox already did this years ago. Due to this, advertisers are looking for better alternatives to help them track user interest, gain insight, and make an informed decision. ...
Winner of G2 Spring Season Awards
28-Apr-2021
Ease of Use Quality of Support Ease of Setup G2 honored Offer18 with their High Performer and 7 other Awards. G2 is the world’s largest tech marketplace where businesses can discover, review, and manage the technology they need to reach their potential. G2 pl...
Reuse the Past, Recycle the Present, Save the Future
21-Apr-2021
Until now, our Earth is the only one in the universe where life is possible. Maintaining the earth's natural assets is critical for the survival of life on the planet. We have the good fortune of inhabiting a magnificent, diverse, and nurturing world. All future generations, including our chil...
Performance Marketing and Influence Marketing
10-Apr-2021
The primary concern of every brand is to reach out to their target customers and make sales. This can be attained through the use of various marketing strategies, which entail elements laid out as stepping stones to attract customers and bring products and services to them. Various marketing s...
Requirements to Start Performance Marketing in 2021
05-Apr-2021
Since performance marketing is a type of digital marketing strategy that comprises online marketing and affiliate marketing, the tools to get started with are in line with digital marketing tools. However, you must remember that these tools will guide you but won't do the work. You'll have to ...
Future & Growth of OTT Platform
02-Apr-2021
Over-the-top (OTT) platforms have radically changed how video content is consumed while maximizing the capabilities of the Internet. OTT platforms make it possible for users to access video content at will, without an established schedule, as seen with traditional media platforms and ser...
Significance of Content Writing in Performance Marketing
26-Mar-2021
Content writing gives web visitors more reason to pay attention to your ads, whether it's on your landing page, website or blog. They get to learn more about the products and services you are advertising before become convinced that the products address their pain points.  Content ma...
Popular Ads Formats in Affiliate Marketing
20-Mar-2021
To succeed in affiliate marketing, you need to use the right marketing mix to guide customers into buying your products. Remember that affiliate marketing is a performance-based type of marketing where the affiliate company is not interested in your efforts but only wants to see results. There...
5 Challenges You Need to Overcome in Order to Make the Most Out of Affiliate Marketing
22-Feb-2021
Word-of-mouth marketing is a perpetual and powerful tool that businesses and marketers have used for centuries. Nowadays, marketing technology innovators have taken that strategy one step further by creating affiliate systems. The success in affiliate marketing lies in a simple strategy: to...
Refer Your Friends to Offer18 and Get Referral Bonus
16-Feb-2021
Refer your loved one to Offer18 and get a 25% referral bonus of referred persons’ 3-month billing. Click here to Create an Account for joining the referral program, then log in and extract referral links. you’ll get informed if any user will sign up with your referral link. Te...
Fasten the Process of Launching Your Campaigns
15-Feb-2021
When you switch to new software or an app, you need some time to learn about its features and get used to it. Even if you are a regular user of any software or app, you spend a lot of time learning its functionality. Generally, service providers constantly add new features or improve existing ...
New Strategies for Facebook Ads after Updated Privacy Policy of iOS
12-Feb-2021
Apple's iOS 14 update has triggered a lot of conversations in the digital space about what it means for users and how it relates to Facebook advertising. You've probably heard or read about how the tracking prompt is set to make advertising less effective and negatively impact businesses. If ...
Top Performance Marketing Trends for 2021
09-Feb-2021
2020 was a year that saw the emergence of marketing trends that focused on the concept of humanization alongside optimization. Brands faced different new consumer behaviors that prompted them to adjust their strategy and marketing efforts. Like every other year, 2021 comes with a set of...
Key Differences Between On-premises vs Cloud-based SaaS
05-Feb-2021
When it comes to choosing which is best between an on premise and a cloud-based SaaS model, many enterprises find it hard to make a decision because they are unable to properly evaluate the options. Knowing what each option entails and comparing them side by side allows businesses to ...
Best Affiliate Niches in 2021
31-Jan-2021
There are many affiliate marketing niches out there but some are more profitable than others in terms of either high payouts or rising demands. If you are looking for affiliate marketing niches that you can jump on and start making more, here are some that you best niches and sub-niches you should...
Myths About Moving Your Affiliate Programs To Saas
06-Jan-2021
Although SaaS is growing fast in popularity, there are many widespread assumptions about the model. The debate on which is better between SaaS platforms and in-house solutions has raged on for some years now. If you’re looking to know more about SaaS for affiliate programs, here’s a list of th...
How Adjust And Appsflyer Are Improving Roas Data For Advertisers
03-Jan-2021
Metrics can be best described as the foundation of any successful marketing campaign and there are several of them that marketers look out for such as quality score, click-through rate or cost per conversion. Although these metrics are important, they do not provide a look at the bigger picture like...
Wrap Up Of The Year
01-Jan-2021
The year 2020 has been quite a successful year for Offer18 and with this, We look forward to taking this successful Era in the long run and keep on helping your business to grow like that of ours. As we all know, how badly the pandemic COVID-19 has affected worldwide that not even our Indu...
How Predictive Analytics Takes The Guesswork Out Of Campaign Performance
30-Dec-2020
Just like everyone wants to be sure that they are getting the best bang for their bucks, advertisers today also love to get some level of guarantee on their ad spend. Until a few years ago, many companies wasted money on advertising based on their gut feelings while others collected plenty of da...
How IOS14 Is Changing The Future Of Mobile Advertising
28-Dec-2020
The mobile advertising industry is always evolving as new events and trends contribute to shaping it year after year. One of the biggest changes in 2020 is Apple’s slew of privacy announcements, pitting the company against other players in the entire industry including Facebook, Google and others....
Addressing The Need For Diversity, Equality And Inclusion In Affiliate & Performance Marketing
26-Dec-2020
The core purpose of affiliate marketing and the marketing industry in general is to promote and sell products to an audience. However, the nature of this discipline requires some form of social interaction that necessitates the existence of relationships. Although the industry has grown in d...
G2 Awarded Offer18 with 6 Awards
22-Dec-2020
Ease of Use Quality of Support Ease of Setup G2 is the world’s largest tech marketplace where businesses can discover, review, and manage the technology they need to reach their potential. G2 plays a huge role by providing unique, authentic peer advice in ...
Six Reasons To Use Affiliate Marketing For Lead Generation
16-Dec-2020
Affiliate marketing is a type of performance-based marketing where affiliates earn a commission by promoting products of a company. It is a marketing strategy that’s proven to be cost-effective and effective in improving sales. One of the benefits of affiliate marketing is that it allows for l...
Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns
10-Dec-2020
Every industry has experienced a range of unique challenges in 2020. Arguably, the biggest challenge for performance marketers is planning Black Friday, Cyber Monday and annual holiday campaigns pre-pandemic. Although this year has seen consumer habits change drastically, performance marketer...
6 Essentials for Building Cross Platform Apps
05-Dec-2020
Cross-platform app development has become increasingly popular in recent years. There are many reasons why it has grabbed so much attention, but the most popular of them is that it allows you to reach more users. If you are looking to build cross-platform apps, here are six essential tips...
Growth In Affiliate Marketing Despite Economic Downturn
03-Dec-2020
2020 has been a turbulent year for many industries because of the economic downturn caused by the coronavirus epidemic. Just like other times of financial gloom, one of the first industries to take the hit is advertising. During times of economic chaos, businesses instinctively begin to look for...
Clickless Leads Tracking- How it works and all you need to know
01-Dec-2020
The success of every marketing effort depends heavily on numbers and the ability to track the required numbers. One unique way through which the tracking of marketing metrics can be achieved is the use of clickless Lead tracking. What are clickless Leads? As the name suggests, clickless Lead ...
A Top Rated Affiliate Software on Software World
29-Nov-2020
SoftwareWorld is a platform that showcases the available software and provides a collective review from the leading trusted sites like Capterra, G2crowd, and GetApp. As soon as the start-up companies or prevailing business houses evaluate their requisites and have understood the basic needs ...
Major Strategies and Technologies for Ecommerce Marketing
10-Nov-2020
The ecommerce space has grown significantly in a short period. At present, more businesses have now realized the benefits of ecommerce marketing has to offer and are gradually adapting to it. With proper ecommerce marketing strategies and technologies, businesses and organizations can be better ...
Data Protection as a service estimated to be worth of 103.8 Billion by 2027
10-Nov-2020
Valued at appx. USD 49.321 billion in 2016, global data protection as a service DPaaS is predicted to hit USD 103.8 billion by 2027, according to a new study conducted by Grand View Research. The report analyzed developments in the market, pegging the compound annual growth rate (CAGR) to 31.3 pe...
5 Data Protection Trends of 2020 That Will Define Security Next Year
09-Nov-2020
2020 is undoubtedly a year with many defining developments occurring in rapid succession. More than ever before, data protection was thrust into the spotlight this year. Many happenings and discussions have triggered changes in data privacy as more people are becoming aware of the topic whi...
How 5G will Change Advertising Industry
27-Oct-2020
5G is set to take connectivity to a whole new level with a promise of speeds that are 20 times faster than 4G. Although the technology has no set definition or tech specifications yet, the coming of next-gen 5G wireless transmission promises something great for everyone – advertisers, publishers, ...
Reasons You Should Take Digital Ad Fraud Seriously
16-Oct-2020
Fully known as advertising fraud, ad fraud is a deliberate and malicious activity that aims to change online advertisements' outcomes with the primary goal of generating revenue. It’s just like fraud in any industry, where someone thinks they’re smarter than others and tries to cheat the system...
How Event Attendance Benefits Your Affiliate Business
09-Oct-2020
As an affiliate, you’ve probably heard or read somewhere that attending affiliate events can boost your chances of success. If you’re like most people that think attending such events is a waste of time, the truth is that it isn’t. Affiliate conferences can help build your brand and promote yo...
Best Social Media Affiliate Marketing Strategies
08-Oct-2020
If you’re looking for affiliate marketing strategies for social media, then you have come to the right place. Affiliate marketing is one of the oldest ways of making money online but very few affiliates know how to maximize social media for business. Here are some social media affiliate marketing ...
Offer sync API Partners List
01-Oct-2020
Affiliate / Ad-Network Partners - SVG Media Echo226 AppicMedia Mobrain Dofun Iconpeak Mobisummer Pubinmedia Pubtower Megable Brus Media Art of Click Minimob...
Performance Marketing - Reinvent Business ROI
23-Sep-2020
Marketing activities based on performance. A perfect blend of paid advertising strategies and brand marketing, where the actual cost is determined by the results received from it.Performance marketing is based on a scenario where all the digital marketing experts focus on finding the right consumer ...
5 Digital Advertising and Marketing Ad Formats in 2020
22-Sep-2020
Digital marketing has a huge surplus of various ad formats for attracting the audiences towards products and services being promoted. Sometimes it makes quite a confusion about which ad format is best to spend advertising cost on. Figuring out the best performing creative advertising format is an ul...
Digital Advertising Guide Build and maintain affiliate partnerships
18-Sep-2020
Digital marketing, one of the most evolving industries, finds an increase in the upcoming marketers daily. The contributing factor to this ever-increasing strength is the ease in building out a network with a little effort and with an extra effort, maintaining such relationships. Finding partners fo...
Things to know before starting an affiliate marketing business
07-Sep-2020
Starting an affiliate marketing business you will get several controversial updates over the internet as well as in discussion with professionals performance marketers, for some marketers it is a source of their passive income only, some of the marketing partners indulge into this with their full po...
Campaign Management in Performance Marketing
04-Sep-2020
Marketing campaigns in digital advertising is the key to start a business in the digital marketing industry, practically speaking, the role of an affiliate marketer is to promote someone’s offers/campaigns and get paid on the basis of commissions. Well, in this process there is a long list of thin...
Significance of Flexible Affiliate Payouts
29-Aug-2020
Affiliate marketing Industry provides a privilege to achieve ultimate business growth to each partner working at some point in the affiliate network. Each having a certain objective in the mind and a goal to be accomplished. For an advertiser, it is to reach a maximum audience who is interested in h...
5 things to focus on while starting business in Digital Advertising industry
26-Aug-2020
Digital Advertising finds its roots where an advertiser wants his product to reach its ultimate consumer. It is possible only with digital advertising that at present advertiser is not confined to any limited place and builds a market for his product globally. Wherever there is the internet, digital...
Crucial points for reporting analysis in digital ad industry
24-Aug-2020
The success of performance marketing is rooted in time to time analysis of the sources, how well they have performed. In the business, measurement and effective implementation of strategies brings to the fore the real picture and acts as building blocks for future actions. This is not one-time energ...
A to Z Overview of Digital Advertising Industry
08-Aug-2020
Digital Advertising? For those who are planning to start their own affiliate marketing business; the digital advertising industry is a place of a paid advertisement for the circulation of messages/information digitally throughout the internet platform. There are many ways of digital advertising suc...
Cookie-Based vs Cookie Less tracking-Which has a better future
22-Jul-2020
Cookie-Based Advertising:Cookie-based advertising is a special bone of advertising technique that can even close a sale that never happened. In simple words, cookie-based advertising can get the lost conversion back on your site, But no more. The Remarketing of each user is not going that well like ...
Attributing events and Deep-link tracking: Power and Perfection together
16-Jul-2020
Attribution events tracking is what makes deep link tracking more valuable. While working in mobile attribution tracking both technologies are often considered and used separately. But great performance marketers very well know that these two technologies if combined can help them extract the best o...
Build or Buy: Benefits of Performance marketing software over in-house
13-Jul-2020
It is a headache for any affiliate, advertiser or ad network while deciding if they should buy performance marketing software or build in-house solutions. This blog is meant for all those partners who are struggling in making Build or Buy decisions for their network to work in the digital marketing ...
Tools to expand product reach to the desired targeted audience.
10-Jul-2020
The meaning of audience targeting is definitely what you are thinking. The practice of using or converting user data into various segments such as demographic, geo, ISP, or interest in order to find the right customer for the right campaign/product at the right time. The use of targeting tools in di...