Whenever something grows in fame and has proven to work, rumors and false expectations start to develop centering it. The same is true of affiliate marketing. You've probably heard...

10 years ago, influence marketing was already in existence but everything was much simpler. There were fewer influencers and the World Wide Web wasn't that wide or connected as it ...

UK unveils plans to scrap cookie pop-ups amidst other changes to its data legislation The British government has announced plans to roll back on flagship European Uni...

Ideally, both performance and brand marketing should work hand-in-hand but there is a debate about which is better with regards to growth of a company. Many leaders of brands t...

We have witnessed various marketing trends emerge and regress but one that has resounded in terms of its efficacy is performance marketing. Performance marketing is a digital m...

Most marketing campaigns have a goal attached to them such as boosting traffic, generating leads, or growing conversions. Performance creative plays a key role in helping busin...

Affiliate marketing is one strategy that has been established l to increase sales performance and awareness of products and services. It has been employed by several big name...

People swear by affiliate marketing, and it is now considered a digital gold mine. To tap into the mine, you have to be well equipped with the best techniques and strategies....

Several digital marketing strategies have been innovated to help businesses match the fierce competition in the global market. Since most of the potential customers you wan...

It’s no longer a secret that consumers trust the recommendations from people they know above all else. This explains why many companies today are working with micro and m...

Fraud in affiliate marketing is any behavior that violates the terms and conditions of an affiliate marketing program to steal a commission. It is a concern for every adverti...

AI (Artificial Intelligence) is impacting different industries, and affiliate marketing is not an exception. Many companies are beginning to implement AI solutions for various ...

Affiliate marketing is becoming more popular on Instagram. It's not strange to see brands and influencers working together to attract prospects and get them to buy their p...

The continuous advancement in technology has its footprints on all sectors of the economy. Several digital trends for promoting products and services have emerged. However, bec...

Marketing automation involves using specific software to automate marketing tasks rather than repeating them. Automation helps performance marketers nurture leads in the ...

According to some publications, Google plans to protect user privacy by getting rid of third-party cookies. Safari and Firefox already did this years ago. Due to this, adverti...

Ease of Use Quality of Support Ease of Setup G2 honored Offer18 with their High Performer and 7 other Awards. G2 is the world’s largest tec...

Until now, our Earth is the only one in the universe where life is possible. Maintaining the earth's natural assets is critical for the survival of life on the planet. We hav...

The primary concern of every brand is to reach out to their target customers and make sales. This can be attained through the use of various marketing strategies, which entai...

Since performance marketing is a type of digital marketing strategy that comprises online marketing and affiliate marketing, the tools to get started with are in line with di...

Over-the-top (OTT) platforms have radically changed how video content is consumed while maximizing the capabilities of the Internet. OTT platforms make it possible for ...

Content writing gives web visitors more reason to pay attention to your ads, whether it's on your landing page, website or blog. They get to learn more about the products...

To succeed in affiliate marketing, you need to use the right marketing mix to guide customers into buying your products. Remember that affiliate marketing is a performance-ba...

Word-of-mouth marketing is a perpetual and powerful tool that businesses and marketers have used for centuries. Nowadays, marketing technology innovators have taken that stra...

Refer your loved one to Offer18 and get a 25% referral bonus of referred persons’ 3-month billing. Click here to Create an Account for joining the referral program, the...

Apple's iOS 14 update has triggered a lot of conversations in the digital space about what it means for users and how it relates to Facebook advertising. You've probably hear...

2020 was a year that saw the emergence of marketing trends that focused on the concept of humanization alongside optimization. Brands faced different new consumer beha...

When it comes to choosing which is best between an on premise and a cloud-based SaaS model, many enterprises find it hard to make a decision because they are unable ...

There are many affiliate marketing niches out there but some are more profitable than others in terms of either high payouts or rising demands. If you are looking for affiliate m...

Although SaaS is growing fast in popularity, there are many widespread assumptions about the model. The debate on which is better between SaaS platforms and in-house solutions ha...

Metrics can be best described as the foundation of any successful marketing campaign and there are several of them that marketers look out for such as quality score, click-through ...

The year 2020 has been quite a successful year for Offer18 and with this, We look forward to taking this successful Era in the long run and keep on helping your business ...

Just like everyone wants to be sure that they are getting the best bang for their bucks, advertisers today also love to get some level of guarantee on their ad spend. Until a f...

The mobile advertising industry is always evolving as new events and trends contribute to shaping it year after year. One of the biggest changes in 2020 is Apple’s slew of privac...

The core purpose of affiliate marketing and the marketing industry in general is to promote and sell products to an audience. However, the nature of this discipline requires ...

Ease of Use Quality of Support Ease of Setup G2 is the world’s largest tech marketplace where businesses can discover, review, and manag...

Affiliate marketing is a type of performance-based marketing where affiliates earn a commission by promoting products of a company. It is a marketing strategy that’s proven t...

Every industry has experienced a range of unique challenges in 2020. Arguably, the biggest challenge for performance marketers is planning Black Friday, Cyber Monday and annual...

Cross-platform app development has become increasingly popular in recent years. There are many reasons why it has grabbed so much attention, but the most popular of them...

2020 has been a turbulent year for many industries because of the economic downturn caused by the coronavirus epidemic. Just like other times of financial gloom, one of the first...

The success of every marketing effort depends heavily on numbers and the ability to track the required numbers. One unique way through which the tracking of marketing metrics can...

SoftwareWorld is a platform that showcases the available software and provides a collective review from the leading trusted sites like Capterra, G2crowd, and GetApp. As soo...

The ecommerce space has grown significantly in a short period. At present, more businesses have now realized the benefits of ecommerce marketing has to offer and are gradually ad...

Valued at appx. USD 49.321 billion in 2016, global data protection as a service DPaaS is predicted to hit USD 103.8 billion by 2027, according to a new study conducted by Grand ...

2020 is undoubtedly a year with many defining developments occurring in rapid succession. More than ever before, data protection was thrust into the spotlight this year. M...

5G is set to take connectivity to a whole new level with a promise of speeds that are 20 times faster than 4G. Although the technology has no set definition or tech specifications ...

Fully known as advertising fraud, ad fraud is a deliberate and malicious activity that aims to change online advertisements' outcomes with the primary goal of generating revenue. ...

As an affiliate, you’ve probably heard or read somewhere that attending affiliate events can boost your chances of success. If you’re like most people that think attending such...

If you’re looking for affiliate marketing strategies for social media, then you have come to the right place. Affiliate marketing is one of the oldest ways of making money online...

Marketing activities based on performance. A perfect blend of paid advertising strategies and brand marketing, where the actual cost is determined by the results received from it.P...