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In this digital age, people are using devices more than ever, and one of the most usable and handy devices among all others is the mobile phone. Nobody, especially generation Z,

Landing pages are the most significant element of digital marketing. They are the best way to improve the results of marketing campaigns and stimulate business growth. A l

It is the modern era of digitalisation where the crucial marketing strategy is digital advertising to approach and engage with the right audience. There are so many pr

The Link Tester is a cutting-edge tool with automatic capabilities to monitor and validate the redirection of campaigns. Likewise, it's intended to detect bro

Performance Marketing Platforms are the key indicators that drive the results. These platforms monitor and analyze all of the data points associated with a campaign,

An affiliate program is a partnership between a business and those who promote a specific product. This agreement is between the product owner and product reseller,

If you are looking for the most prominent feature in affiliate marketing, which is expert in optimizing the traffic of your campaigns and ensuring that the leftover tr

Creating a campaign is the first and foremost task performed by every affiliate marketer, and doing it manually is a very time-consuming and hectic process. You can c

Affiliate Marketing is a wonderful strategy to increase sales and make a significant amount of money online. It is a performance-based marketing st

Integrate your Facebook Ads Pixel into Offer18 in a few simple steps to begin tracking Facebook Ads Performance and pushing it to Facebook Ads Manager for op

In a world where marketing ideas and methods are submerged from all sides, affiliate marketing has become a popular choice among en

Affiliate marketing is the most effective tool in the digital marketing toolkit. Nowadays, it is the most prevalent source adopted by brands for p

Data is the most valuable asset for any business that intends to thrive in this era. Almost every big tech company, including Google, Facebook, an

Affiliate marketing is one of the most effective methods businesses use to increase their revenue. Using the software is one of the most effective ways to maximize the

As of 2022, the global digital advertising market is valued at $571.16 billion. Data from Statista shows that this figure will continue rising and

Affiliate marketing has been growing in popularity over the past few years, and it’s easy to see why! In simple terms, affiliate marketing is a p

Personalization is one of the most reliable ways e-commerce websites and other web platforms improve their users’ experience. On a personalized e-commerce site, user

Digital Ad fraud is a multibillion-dollar problem that is currently affecting the digital Ad industry. One of the common ways these cybercriminals

Studies show that the marketing automation software industry is one of the fastest-growing industries, with yearly growth of over 20%. This rapid g

Performance marketing is the new bae; it has become one of the most valuable marketing strategies used by businesses worldwide. This is because this marketing system h

New websites are created every minute in the eCommerce world. Businesses and companies are in a hurry to get their market online and be able to target a wide audience.

To build a successful marketing funnel, one needs to have a great landing page. This is where the secret lies. What people see when they click on your site matters the

Running an affiliate business is not easy and a lot can happen in a blink of an eye. Networks and brands sometimes fall into the hands of multiple middle men who end up

The most time-consuming task, while setting up campaigns is adding advertiser tracking links with the right tokens against advertisers’ parameters and doing the same things while sharing

For most affiliate marketers, Postback Tracking is a constant pain they wish they don't have to deal with. The average marketer knows what a campaign URL is, where a landing page fits in the

Business owners and marketers are always on the lookout for the best marketing strategies to integrate into their business operations, all in a bid to scale up their businesses. One of these

Whenever something grows in fame and has proven to work, rumors and false expectations start to develop centering it. The same is true of affiliate marketing. You've probably heard or read a

10 years ago, influence marketing was already in existence but everything was much simpler. There were fewer influencers and the World Wide Web wasn't that wide or connected as it is now. Fa

UK unveils plans to scrap cookie pop-ups amidst other changes to its data legislation The British government has announced plans to roll back on flagship European Union data la