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Affiliate marketing is one of the most effective methods businesses use to increase their revenue. Using the software is one of the most effective ways to maximize the

As of 2022, the global digital advertising market is valued at $571.16 billion. Data from Statista shows that this figure will continue rising and

Affiliate marketing has been growing in popularity over the past few years, and it’s easy to see why! In simple terms, affiliate marketing is a p

Personalization is one of the most reliable ways e-commerce websites and other web platforms improve their users’ experience. On a personalized e-commerce site, user

Digital Ad fraud is a multibillion-dollar problem that is currently affecting the digital Ad industry. One of the common ways these cybercriminals

Studies show that the marketing automation software industry is one of the fastest-growing industries, with yearly growth of over 20%. This rapid g

Performance marketing is the new bae; it has become one of the most valuable marketing strategies used by businesses worldwide. This is because this marketing system h

New websites are created every minute in the eCommerce world. Businesses and companies are in a hurry to get their market online and be able to target a wide audience.

To build a successful marketing funnel, one needs to have a great landing page. This is where the secret lies. What people see when they click on your site matters the

Running an affiliate business is not easy and a lot can happen in a blink of an eye. Networks and brands sometimes fall into the hands of multiple middle men who end up

The most time-consuming task, while setting up campaigns is adding advertiser tracking links with the right tokens against advertisers’ parameters and doing the same things while sharing

For most affiliate marketers, Postback Tracking is a constant pain they wish they don't have to deal with. The average marketer knows what a campaign URL is, where a landing page fits in the

Business owners and marketers are always on the lookout for the best marketing strategies to integrate into their business operations, all in a bid to scale up their businesses. One of these

Whenever something grows in fame and has proven to work, rumors and false expectations start to develop centering it. The same is true of affiliate marketing. You've probably heard or read a

10 years ago, influence marketing was already in existence but everything was much simpler. There were fewer influencers and the World Wide Web wasn't that wide or connected as it is now. Fa

UK unveils plans to scrap cookie pop-ups amidst other changes to its data legislation The British government has announced plans to roll back on flagship European Union data la

Ideally, both performance and brand marketing should work hand-in-hand but there is a debate about which is better with regards to growth of a company. Many leaders of brands today have

We have witnessed various marketing trends emerge and regress but one that has resounded in terms of its efficacy is performance marketing. Performance marketing is a digital marketing m

Most marketing campaigns have a goal attached to them such as boosting traffic, generating leads, or growing conversions. Performance creative plays a key role in helping businesses atta

Affiliate marketing is one strategy that has been established l to increase sales performance and awareness of products and services. It has been employed by several big names such as

People swear by affiliate marketing, and it is now considered a digital gold mine. To tap into the mine, you have to be well equipped with the best techniques and strategies. If you ar

Several digital marketing strategies have been innovated to help businesses match the fierce competition in the global market. Since most of the potential customers you want to win o

It’s no longer a secret that consumers trust the recommendations from people they know above all else. This explains why many companies today are working with micro and macro influ

Fraud in affiliate marketing is any behavior that violates the terms and conditions of an affiliate marketing program to steal a commission. It is a concern for every advertiser and ev

AI (Artificial Intelligence) is impacting different industries, and affiliate marketing is not an exception. Many companies are beginning to implement AI solutions for various purposes a

Affiliate marketing is becoming more popular on Instagram. It's not strange to see brands and influencers working together to attract prospects and get them to buy their products or

The continuous advancement in technology has its footprints on all sectors of the economy. Several digital trends for promoting products and services have emerged. However, because the g

Marketing automation involves using specific software to automate marketing tasks rather than repeating them. Automation helps performance marketers nurture leads in the most seaml

According to some publications, Google plans to protect user privacy by getting rid of third-party cookies. Safari and Firefox already did this years ago. Due to this, advertisers are l