
Native Advertising Definition: How It Enables Smooth, Non-Intrusive Ads
In the digital age, advertising is key to reaching the right audience. However, with so many ads online, it’s hard to stand out and earn trust. Many, especially Gen Z, dislike a
Jan 08, 2025
A Deep Dive into Click Through and View Through Attribution Models
What is an Attribution Model? Attribution Models or multi-touch attribution consists of multifarious events and a set of actions that can lead to conversion and sales. T
Jan 01, 2025
Recalling Fond Memories of 2024
The 2024 year has been quite a journey for Offer18, a leading performance marketing platform. The year has been a symphony of stellar achievements and im
Dec 23, 2024
The Best Fraud Detection Software for Your Business
Today, in the digital world where online trades and e-commerce are booming, fraud monitoring software is an essential tool for businesses to use to stop theft. Compani
Dec 17, 2024
Affiliate Marketing Secrets to Avoiding Disappointing Results
People swear by affiliate marketing, and it is now considered a digital gold mine. To tap into the mine, you have to be well equipped with the best tec
Dec 13, 2024
Measuring the Success Rate Of Affiliate Marketing: A Guide to Tools and Strategies
Affiliate marketing is a powerful revenue-driving channel, but how do you measure its success? Tracking affiliate performance success goes beyond clicks and conversion
Dec 03, 2024
Requirements to start Performance Marketing in 2025
Are you, as a marketer, looking to earn long-term passive income? Consider leveraging performance marketing tactics to benefit your businesses for the long haul. Over
Dec 02, 2024
Marketing Platform Definition: What Is It and How to Use it?
Modern marketing departments need to manage plenty of clients and campaigns at once. In the past, companies and agencies were hiring plenty of people to handle a numbe
Nov 29, 2024
How to Use the New eCommerce Feature in Offer18: Benefits for Boosting Revenue
We are excited to introduce significant eCommerce-related features to the Offer18 platform. The features have been designed to aid in tracking, managing, and optimizin
Nov 27, 2024
How to Automate Affiliate Marketing with a Strategic Budget Plan
Affiliate marketing combines creativity, strategy, and careful financial planning. With automation streamlining tasks and enhancing efficiency, understanding how to se
Nov 25, 2024
Customer Segmentation Strategies in Performance Marketing
Performance marketing thrives on understanding customer needs and tailoring campaigns that appeal directly to them. In a world where customers are bombarded by ads, cu
Nov 19, 2024
A Guide to Marketing Attribution Models in Affiliate Marketing
Marketing attribution is a well-known process of identifying and crediting the marketing channels or touchpoints that contribute most to the customer's journey and ult
Nov 14, 2024
Chart-Topping Affiliate Marketing Niches of the Year 2025
Affiliate marketing offers you lucrative returns if it is well utilized in an effective way. Whether it's for earning money online or reaching out to brands and a large segment of
Nov 12, 2024
10 Steps to Affiliate Marketing Automation
In affiliate marketing, efficiency and scalability are a must. Affiliate marketing automation is an innovative approach that streamlines processes, enhances productivi
Nov 08, 2024
How to Use Affiliate Marketing Automation Software
Affiliate marketing automation software is a practical tool to streamline and optimize affiliate campaigns while maintaining partner relationships effectively. Still,
Nov 07, 2024
Types Of Fraud In Affiliate Marketing
Affiliate marketing fraud refers to anything an affiliate does that violates the terms and conditions of an affiliate marketing program. It poses a real threat to any
Oct 23, 2024
8 Best Affiliate Management Platforms
Affiliate marketing has emerged as a central strategy for businesses seeking to expand their reach and drive sales. The right affiliate management platform can streaml
Oct 21, 2024
Affiliate Fraud Prevention: How to Protect Your Affiliate Network
Affiliate fraud prevention refers to the strategies and tools used to detect, mitigate, and stop fraudulent activities in affiliate marketing, especially the
Oct 17, 2024
Conversion Optimization Software: Features and Benefits
Conversions are the final stage of a successful marketing campaign, so optimizing them is vital. However, the industry you’re in, your target audience, and y
Oct 16, 2024
The Top Marketing Analytics Tools, Ranked and Reviewed
Marketing analytics is a vital part of any digital marketing strategy because it gives you a deeper understanding of your audience and the best ways to capture it. Ho
Oct 14, 2024
Affiliate Marketing Programs for Beginners: Your Guide to Success
Affiliate marketing is an excellent way for beginners to start earning passive income online while learning more advanced affiliate marketing st
Oct 13, 2024
What Is Affiliate Fraud and How Does It Happen?
Affiliate marketing is a popular method for brands to increase visibility and sales by leveraging the influence of affiliates. Affiliates promote a company’s pro
Oct 12, 2024
Heres How To Build Affiliate Network in 7 Steps
Ad spending can be a costly investment, setting businesses back at least a couple hundred bucks a month. Even then, conversions are not always guaranteed. In many ca
Oct 04, 2024
Why You Need the Best Affiliate Link Tracker for Your Business
Affiliate marketing has become a powerful way for businesses to expand their reach, drive sales, and create valuable partnerships. But managing all the elements of an
Oct 03, 2024
5 Best Affiliate Marketing Solutions for Your Business
Affiliate marketing is a growing trend among businesses of all sizes. With the right strategy, it can work wonders for your revenue and help you foster a str
Oct 02, 2024
What Is an Affiliate Network: Heres Everything You Need to Know
An affiliate network is a platform of people, also known as promoters or affiliates, who are paid or compensated to promote a specific product or service. They offer
Oct 01, 2024
Definitive Guide to the Top 10 Affiliate Tracking Platforms
Affiliate marketing is primarily brainstorming and part implementation, so it’s important to dedicate as much time to strategy mapping as possible. With the right af
Aug 27, 2024
The Ultimate Marketing Data Analytics Guide for Success Strategy
Have you ever wondered if it is worth incorporating an affiliate marketing strategy into your business plan? Even though the conversion rates are rarely
Aug 24, 2024
Top Strategies for Enhancing Fraud Detection
Businesses must have their eyes open to protect themselves and their customers from increasingly sophisticated fraud schemes. As fraudsters become more cunning and the
Aug 19, 2024
A Complete Overview of Affiliate Tracking Methods
Tracking methods are important for measuring success, optimizing strategies, and ensuring accurate commission payouts. Understanding the different types of affiliate t
Aug 17, 2024
7 Best Affiliate Conversion Tracking Strategies that Work
Affiliate marketing is a powerful tool for businesses wanting to expand their reach and increase revenue through partnerships. A major challenge in affiliate
Aug 17, 2024
10 Tips for Effective Conversion Tracking in Affiliate Marketing
Conversion tracking in affiliate marketing is crucial for understanding how well your campaigns are performing and where you can make improvements. Accurate tracking h
Aug 14, 2024
The Importance of Conversion Tracking in Affiliate Marketing
Affiliate marketing has revolutionized the marketing world by offering a performance-based approach that benefits both merchants and affiliates. At the core of this su
Aug 13, 2024
A Thorough Guide to Marketing Data Integration to Unlock Success
The capability to combine data from various sources is important for reaching strategic goals. Marketing data integration, a sophisticated process that brings together
Aug 12, 2024
Marketing Data Management 101: Challenges and Best Practices
Marketing data management is a key component of your marketing strategy. It gives you more data resources and helps you make informed decisions for your marketing camp
Aug 10, 2024
Paid vs. Free Affiliate Link Tracking Tools: Which Option Is Best for You?
Affiliate marketing remains a potent strategy for businesses to broaden their reach and boost sales through partnerships. One of the key components of a successful aff
Aug 03, 2024
How to Boost your Affiliate Marketing Strategy
You already run an affiliate marketing program, and it delivers great results! But what if we told you that it has the potential to boost your revenue even bet
Aug 01, 2024
How to Manage Affiliates: Top 10 Affiliate Management Tips
Managing affiliates effectively is important for the success of any affiliate marketing program. A well-managed affiliate program can drive significant revenue, enhanc
Jul 30, 2024
How to Set Up Successful Affiliate Marketing Relationships
There are millions of active affiliates in the world working for various brands in different industries. Finding the perfect ones to promote your brands and products s
Jul 29, 2024
Affiliate Marketing Guide For Beginners to Getting Started
Welcome to the exciting and rewarding world of affiliate marketing! Whether you're looking to earn extra income, start a new online venture, or achieve financial indep
Jul 22, 2024
How to Choose An Affiliate Software in 2024
Affiliate marketing has come out of its shell as a powerful strategy for businesses to enlarge their reach and increase sales. As more companies recognize the benefits
Jul 21, 2024
Here’s How to Build a Successful Affiliate Program in 7 Steps
Ad spending can be a costly investment, setting you back at least a couple hundred bucks a month. Even then, conversions are not always guaranteed. In many cases, you�
Jul 17, 2024
What Is Marketing Attribution? Features, Benefits, and Key Metrics
Sometimes, it’s hard to tell what part of your marketing strategy led to conversion, especially when using multiple channels. When leads are coming in from
Jul 09, 2024
What is Affiliate Marketing: Understanding the Basics
Businesses and individuals constantly seek ways to drive revenue, expand their reach, and increase customer engagement. One of the most effective and widely used strat
Jul 09, 2024