Updates  News  Events  Case studies

All you should know about Postback Tracking

For most affiliate marketers, Postback Tracking is a constant pain they wish they don't have to deal with. The average marketer knows what a campaign ...

23-Dec-2021

The Ultimate Guide to Partner Marketing for 2022

Business owners and marketers are always on the lookout for the best marketing strategies to integrate into their business operations, all in a bid to...

06-Dec-2021

In Affiliate Marketing, Expectation Vs. Reality

Whenever something grows in fame and has proven to work, rumors and false expectations start to develop centering it. The same is true of affiliate marketing. You've probably heard...

15-Nov-2021

How Has Influence Marketing Changed Over The Last Decade

10 years ago, influence marketing was already in existence but everything was much simpler. There were fewer influencers and the World Wide Web wasn't that wide or connected as it ...

13-Nov-2021

Top Stories from the Month of August 2021

UK unveils plans to scrap cookie pop-ups amidst other changes to its data legislation The British government has announced plans to roll back on flagship European Uni...

13-Sep-2021

What Is The Difference Between Performance And Brand Marketing?

Ideally, both performance and brand marketing should work hand-in-hand but there is a debate about which is better with regards to growth of a company. Many leaders of brands t...

23-Aug-2021

Simple Marketing Ideas Utilizing Performance Marketing Solutions

We have witnessed various marketing trends emerge and regress but one that has resounded in terms of its efficacy is performance marketing. Performance marketing is a digital m...

16-Aug-2021

How Performance Creative Can Boost Digital Marketing ROI

Most marketing campaigns have a goal attached to them such as boosting traffic, generating leads, or growing conversions. Performance creative plays a key role in helping busin...

09-Aug-2021

Affiliate Marketing 101: How To Set Up A Profitable Partner Program.

Affiliate marketing is one strategy that has been established l to increase sales performance and awareness of products and services. It has been employed by several big name...

02-Aug-2021

Affiliate Marketing - Secrets to Avoiding Disappointing Results

People swear by affiliate marketing, and it is now considered a digital gold mine. To tap into the mine, you have to be well equipped with the best techniques and strategies....

26-Jul-2021

Impact of Push Notifications & Audience Segmentation

Several digital marketing strategies have been innovated to help businesses match the fierce competition in the global market. Since most of the potential customers you wan...

18-Jul-2021

5 Tips For Building A Strong Influencer Program

It’s no longer a secret that consumers trust the recommendations from people they know above all else. This explains why many companies today are working with micro and m...

01-Jul-2021

Types Of Fraud In Affiliate Marketing

Fraud in affiliate marketing is any behavior that violates the terms and conditions of an affiliate marketing program to steal a commission. It is a concern for every adverti...

24-Jun-2021

How AI Will Change The Future Of Affiliate Marketing

AI (Artificial Intelligence) is impacting different industries, and affiliate marketing is not an exception. Many companies are beginning to implement AI solutions for various ...

06-Jun-2021

Tips to Increase Lead Generations with Affiliate Marketing on Instagram

Affiliate marketing is becoming more popular on Instagram. It's not strange to see brands and influencers working together to attract prospects and get them to buy their p...

05-Jun-2021

5 Digital Marketing Trends For Your Business In 2021

The continuous advancement in technology has its footprints on all sectors of the economy. Several digital trends for promoting products and services have emerged. However, bec...

26-May-2021

Role of automation in performance marketing

Marketing automation involves using specific software to automate marketing tasks rather than repeating them. Automation helps performance marketers nurture leads in the ...

23-May-2021

Top Marketing Alternatives to Track Users Interest

According to some publications, Google plans to protect user privacy by getting rid of third-party cookies. Safari and Firefox already did this years ago. Due to this, adverti...

10-May-2021

Winner of G2 Spring Season Awards

Ease of Use Quality of Support Ease of Setup G2 honored Offer18 with their High Performer and 7 other Awards. G2 is the world’s largest tec...

28-Apr-2021

Reuse the Past, Recycle the Present, Save the Future

Until now, our Earth is the only one in the universe where life is possible. Maintaining the earth's natural assets is critical for the survival of life on the planet. We hav...

21-Apr-2021

Performance Marketing and Influence Marketing

The primary concern of every brand is to reach out to their target customers and make sales. This can be attained through the use of various marketing strategies, which entai...

10-Apr-2021

Requirements to Start Performance Marketing in 2021

Since performance marketing is a type of digital marketing strategy that comprises online marketing and affiliate marketing, the tools to get started with are in line with di...

05-Apr-2021

Future & Growth of OTT Platform

Over-the-top (OTT) platforms have radically changed how video content is consumed while maximizing the capabilities of the Internet. OTT platforms make it possible for ...

02-Apr-2021

Significance of Content Writing in Performance Marketing

Content writing gives web visitors more reason to pay attention to your ads, whether it's on your landing page, website or blog. They get to learn more about the products...

26-Mar-2021

Popular Ads Formats in Affiliate Marketing

To succeed in affiliate marketing, you need to use the right marketing mix to guide customers into buying your products. Remember that affiliate marketing is a performance-ba...

20-Mar-2021

5 Challenges You Need to Overcome in Order to Make the Most Out of Affiliate Marketing

Word-of-mouth marketing is a perpetual and powerful tool that businesses and marketers have used for centuries. Nowadays, marketing technology innovators have taken that stra...

22-Feb-2021

Refer Your Friends to Offer18 and Get Referral Bonus

Refer your loved one to Offer18 and get a 25% referral bonus of referred persons’ 3-month billing. Click here to Create an Account for joining the referral program, the...

16-Feb-2021

New Strategies for Facebook Ads after Updated Privacy Policy of iOS

Apple's iOS 14 update has triggered a lot of conversations in the digital space about what it means for users and how it relates to Facebook advertising. You've probably hear...

12-Feb-2021

Top Performance Marketing Trends for 2021

2020 was a year that saw the emergence of marketing trends that focused on the concept of humanization alongside optimization. Brands faced different new consumer beha...

09-Feb-2021

Key Differences Between On-premises vs Cloud-based SaaS

When it comes to choosing which is best between an on premise and a cloud-based SaaS model, many enterprises find it hard to make a decision because they are unable ...

05-Feb-2021

Best Affiliate Niches in 2021

There are many affiliate marketing niches out there but some are more profitable than others in terms of either high payouts or rising demands. If you are looking for affiliate m...

31-Jan-2021

Myths About Moving Your Affiliate Programs To Saas

Although SaaS is growing fast in popularity, there are many widespread assumptions about the model. The debate on which is better between SaaS platforms and in-house solutions ha...

06-Jan-2021

How Adjust And Appsflyer Are Improving Roas Data For Advertisers

Metrics can be best described as the foundation of any successful marketing campaign and there are several of them that marketers look out for such as quality score, click-through ...

03-Jan-2021

Wrap Up Of The Year

The year 2020 has been quite a successful year for Offer18 and with this, We look forward to taking this successful Era in the long run and keep on helping your business ...

01-Jan-2021

How Predictive Analytics Takes The Guesswork Out Of Campaign Performance

Just like everyone wants to be sure that they are getting the best bang for their bucks, advertisers today also love to get some level of guarantee on their ad spend. Until a f...

30-Dec-2020

How IOS14 Is Changing The Future Of Mobile Advertising

The mobile advertising industry is always evolving as new events and trends contribute to shaping it year after year. One of the biggest changes in 2020 is Apple’s slew of privac...

28-Dec-2020

Addressing The Need For Diversity, Equality And Inclusion In Affiliate & Performance Marketing

The core purpose of affiliate marketing and the marketing industry in general is to promote and sell products to an audience. However, the nature of this discipline requires ...

26-Dec-2020

G2 Awarded Offer18 with 6 Awards

Ease of Use Quality of Support Ease of Setup G2 is the world’s largest tech marketplace where businesses can discover, review, and manag...

22-Dec-2020

Six Reasons To Use Affiliate Marketing For Lead Generation

Affiliate marketing is a type of performance-based marketing where affiliates earn a commission by promoting products of a company. It is a marketing strategy that’s proven t...

16-Dec-2020

Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Every industry has experienced a range of unique challenges in 2020. Arguably, the biggest challenge for performance marketers is planning Black Friday, Cyber Monday and annual...

10-Dec-2020

6 Essentials for Building Cross Platform Apps

Cross-platform app development has become increasingly popular in recent years. There are many reasons why it has grabbed so much attention, but the most popular of them...

05-Dec-2020

Growth In Affiliate Marketing Despite Economic Downturn

2020 has been a turbulent year for many industries because of the economic downturn caused by the coronavirus epidemic. Just like other times of financial gloom, one of the first...

03-Dec-2020

Clickless Leads Tracking- How it works and all you need to know

The success of every marketing effort depends heavily on numbers and the ability to track the required numbers. One unique way through which the tracking of marketing metrics can...

01-Dec-2020

A Top Rated Affiliate Software on Software World

SoftwareWorld is a platform that showcases the available software and provides a collective review from the leading trusted sites like Capterra, G2crowd, and GetApp. As soo...

29-Nov-2020

Major Strategies and Technologies for Ecommerce Marketing

The ecommerce space has grown significantly in a short period. At present, more businesses have now realized the benefits of ecommerce marketing has to offer and are gradually ad...

10-Nov-2020

Data Protection as a service estimated to be worth of 103.8 Billion by 2027

Valued at appx. USD 49.321 billion in 2016, global data protection as a service DPaaS is predicted to hit USD 103.8 billion by 2027, according to a new study conducted by Grand ...

10-Nov-2020

5 Data Protection Trends of 2020 That Will Define Security Next Year

2020 is undoubtedly a year with many defining developments occurring in rapid succession. More than ever before, data protection was thrust into the spotlight this year. M...

09-Nov-2020

How 5G will Change Advertising Industry

5G is set to take connectivity to a whole new level with a promise of speeds that are 20 times faster than 4G. Although the technology has no set definition or tech specifications ...

27-Oct-2020

Reasons You Should Take Digital Ad Fraud Seriously

Fully known as advertising fraud, ad fraud is a deliberate and malicious activity that aims to change online advertisements' outcomes with the primary goal of generating revenue. ...

16-Oct-2020

How Event Attendance Benefits Your Affiliate Business

As an affiliate, you’ve probably heard or read somewhere that attending affiliate events can boost your chances of success. If you’re like most people that think attending such...

09-Oct-2020

Best Social Media Affiliate Marketing Strategies

If you’re looking for affiliate marketing strategies for social media, then you have come to the right place. Affiliate marketing is one of the oldest ways of making money online...

08-Oct-2020

Performance Marketing - Reinvent Business ROI

Marketing activities based on performance. A perfect blend of paid advertising strategies and brand marketing, where the actual cost is determined by the results received from it.P...

23-Sep-2020