Affiliate Marketing Software: Know How to Choose the Best One for Your Business

Affiliate marketing is one of the most effective methods businesses use to increase their revenue. Using the software is one of the most effective ways to maximize the

Jun 27, 2022

Performance Marketing Platform-Everything You Need to Know

As of 2022, the global digital advertising market is valued at $571.16 billion. Data from Statista shows that this figure will continue rising and

Jun 14, 2022


White Label Affiliate Marketing Software and Its Importance

Affiliate marketing has been growing in popularity over the past few years, and it’s easy to see why! In simple terms, affiliate marketing is a p

Jun 04, 2022

Why Personalization is Crucial for e-Commerce Portal

Personalization is one of the most reliable ways e-commerce websites and other web platforms improve their users’ experience. On a personalized e-commerce site, user

May 18, 2022

How Publisher Audits Lower Fraud Risk

Digital Ad fraud is a multibillion-dollar problem that is currently affecting the digital Ad industry. One of the common ways these cybercriminals

May 10, 2022

Impact of Automating Marketing and Sales Processes

Studies show that the marketing automation software industry is one of the fastest-growing industries, with yearly growth of over 20%. This rapid g

May 04, 2022

Audience Targeting in Performance Marketing

Performance marketing is the new bae; it has become one of the most valuable marketing strategies used by businesses worldwide. This is because this marketing system h

Mar 28, 2022

Everything You Should Know About Deep Link in Affiliate Marketing

New websites are created every minute in the eCommerce world. Businesses and companies are in a hurry to get their market online and be able to target a wide audience.

Mar 19, 2022

Landing Pages in Affiliate Marketing

To build a successful marketing funnel, one needs to have a great landing page. This is where the secret lies. What people see when they click on your site matters the

Mar 16, 2022

Use Link Tester plus Fallback Together to Maximize Utilization of Traffic

Running an affiliate business is not easy and a lot can happen in a blink of an eye. Networks and brands sometimes fall into the hands of multiple middle men who end up

Mar 10, 2022

Introducing - Advertiser URL Builder

The most time-consuming task, while setting up campaigns is adding advertiser tracking links with the right tokens against advertisers’ parameters and doing the same things while sharing

Feb 10, 2022

All you should know about Postback Tracking

For most affiliate marketers, Postback Tracking is a constant pain they wish they don't have to deal with. The average marketer knows what a campaign URL is, where a landing page fits in the

Dec 23, 2021

The Ultimate Guide to Partner Marketing for 2022

Business owners and marketers are always on the lookout for the best marketing strategies to integrate into their business operations, all in a bid to scale up their businesses. One of these

Dec 06, 2021

In Affiliate Marketing, Expectation Vs. Reality

Whenever something grows in fame and has proven to work, rumors and false expectations start to develop centering it. The same is true of affiliate marketing. You've probably heard or read a

Nov 15, 2021

How Has Influence Marketing Changed Over The Last Decade

10 years ago, influence marketing was already in existence but everything was much simpler. There were fewer influencers and the World Wide Web wasn't that wide or connected as it is now. Fa

Nov 13, 2021

Top Stories from the Month of August 2021

UK unveils plans to scrap cookie pop-ups amidst other changes to its data legislation The British government has announced plans to roll back on flagship European Union data la

Sep 13, 2021

What Is The Difference Between Performance And Brand Marketing?

Ideally, both performance and brand marketing should work hand-in-hand but there is a debate about which is better with regards to growth of a company. Many leaders of brands today have

Aug 23, 2021

Simple Marketing Ideas Utilizing Performance Marketing Solutions

We have witnessed various marketing trends emerge and regress but one that has resounded in terms of its efficacy is performance marketing. Performance marketing is a digital marketing m

Aug 16, 2021

How Performance Creative Can Boost Digital Marketing ROI

Most marketing campaigns have a goal attached to them such as boosting traffic, generating leads, or growing conversions. Performance creative plays a key role in helping businesses atta

Aug 09, 2021

Affiliate Marketing 101: How To Set Up A Profitable Partner Program.

Affiliate marketing is one strategy that has been established l to increase sales performance and awareness of products and services. It has been employed by several big names such as

Aug 02, 2021

Affiliate Marketing - Secrets to Avoiding Disappointing Results

People swear by affiliate marketing, and it is now considered a digital gold mine. To tap into the mine, you have to be well equipped with the best techniques and strategies. If you ar

Jul 26, 2021

Impact of Push Notifications & Audience Segmentation

Several digital marketing strategies have been innovated to help businesses match the fierce competition in the global market. Since most of the potential customers you want to win o

Jul 18, 2021

5 Tips For Building A Strong Influencer Program

It’s no longer a secret that consumers trust the recommendations from people they know above all else. This explains why many companies today are working with micro and macro influ

Jul 01, 2021

Types Of Fraud In Affiliate Marketing

Fraud in affiliate marketing is any behavior that violates the terms and conditions of an affiliate marketing program to steal a commission. It is a concern for every advertiser and ev

Jun 24, 2021

How AI Will Change The Future Of Affiliate Marketing

AI (Artificial Intelligence) is impacting different industries, and affiliate marketing is not an exception. Many companies are beginning to implement AI solutions for various purposes a

Jun 06, 2021

Tips to Increase Lead Generations with Affiliate Marketing on Instagram

Affiliate marketing is becoming more popular on Instagram. It's not strange to see brands and influencers working together to attract prospects and get them to buy their products or

Jun 05, 2021

5 Digital Marketing Trends For Your Business In 2021

The continuous advancement in technology has its footprints on all sectors of the economy. Several digital trends for promoting products and services have emerged. However, because the g

May 26, 2021

Role of automation in performance marketing

Marketing automation involves using specific software to automate marketing tasks rather than repeating them. Automation helps performance marketers nurture leads in the most seaml

May 23, 2021

Top Marketing Alternatives to Track Users Interest

According to some publications, Google plans to protect user privacy by getting rid of third-party cookies. Safari and Firefox already did this years ago. Due to this, advertisers are l

May 10, 2021