Mobile Campaign Optimization: An Intuitive mobile journey to ensure an Increased level of Conversions

1) Improved User Experience

Whenever users visit a website or make online purchases, they shouldn't encounter any irksome issues. It includes constant zooming, pinching, and scrolling; slow page loading times; seeing overlarge or undersized buttons; and distorted images. Vaguely looking affiliate links, inability to add items to the cart, and missing options to search or compare products also cause serious distress. Additionally, complex and tedious form-filling processes can significantly degrade the user experience during online purchases. The result is high bounce rates, causing users to leave the website. They instead seek out competitor websites for shopping or accessing campaigns — a setback for you as a marketer that can significantly impact your business growth. Consequently, it can lead to prolonged losses and jeopardize the overall success of your business. Hence, as a marketer, you must ensure that your mobile website’s navigation is easy to use.

The content is prominently displayed and responsive enough to encourage visitors to linger on an online website. This means that users would like to spend much of their time on your website. At any time, the responsive website design adjusts its layout, font, and button placement according to varying screen sizes. It optimizes page loading times for faster performance. Navigation menus are made intuitive. Buttons enable easy and quick movement throughout the site. Additionally, users interact with ad platforms with grace for them to click through and convert. The overall look and feel of the website has been made visually appealing on different devices. It leads to improved user satisfaction, build-up of customer loyalty, and increased online engagement with your brand.

Overall, the ease of access and streamlined navigation on a website enhance customer experience and SEO ranking. As customers frequently switch between different devices, delivering a hassle-free experience across all devices becomes imperative. Any glitch, lag, or broken feature can deter visitors from becoming a potential customer. Hence, you as marketers ensure that, irrespective of the device used by customers, there is a user-friendly browser experience. Your content holds their attention, keeps them engaged, and provides them with value. As a result, personalization plays a crucial role in meeting evolving customer needs, reducing cart abandonment rates, driving conversions, and inviting repeat customers. Mobile campaign optimization refurbishes a brand's image. In a crowded marketplace, it establishes trust, manifests professionalism, and helps marketers stand out.

2) Spike in Conversion Rates

A buttery-smooth, fluid website or campaign experience leads users towards taking the desired actions, such as completing a purchase form, downloading a resource, signing up, subscribing to a newsletter, or making ad hoc purchases. It ensures that users remain hooked onto the mobile-optimized content and drives conversions and sales. The websites should include features such as clear calls to action and click-to-call buttons. The landing page should flow seamlessly into the intermediate pages and eventually lead to the final checkout. Also, Mobile-friendly payment options encourage users to complete their purchases.

Additionally, the content should be valuable, the page load time should be quick, and the pages should be easily accessible. By optimizing your campaigns and websites for users, you ensure that you address their intent. This intent could be to make immediate or impulse purchases, seek on-the-go information, or search for local products and services. Furthermore, it gives you an idea of how effective your campaigns are and how your website is performing.

A gratifying experience that is tailor-made for users ensures increased engagement, decreases bounce rates or cart abandonment rates, and boosts conversion rates. When compared with conventional offline conversion methods, push notifications, SMS marketing, and mobile-optimized landing pages can engage users efficiently. Statistics show that mobile-optimized shopping sites convert 160% higher than non-optimized ones.

3) High Search Rankings

Search engines are giving high precedence to the mobile version of websites for indexing and ranking purposes. It signifies that having a mobile-optimized website can accelerate your visibility among scores of online users by making it rank higher on search engines. It improves your SEO score, generating more clicks, organic traffic, and leads. On the contrary, a non-optimized site stifles your online visibility and decreases web traffic. Consequently, you do not stand to rank at the top of search engine result pages and do not gain quality leads or organic traffic. For better search engine rankings, affiliate marketers optimize their website's mobile responsiveness, improve mobile page speed, and implement structured data markup.

The higher your SERP ranking, the more positive a message search engines receive about the quality and relevance of your website. By doing so, you create a lasting impression and encourage users to spend quality time with your website or campaigns. The site should provide more space and flexibility for customers to explore and engage more. On the contrary, a non-optimized website loses out on attracting the attention of a significant segment of the broader online audience. It is a massive loss in itself. According to statistics, more than 5 billion people use smartphones in some form. Furthermore, mobile devices constitute 54% of all web traffic. Hence, campaign optimization is imperative for handheld devices.

1) Responsive Design

A design must be responsive enough to adapt websites and campaigns for varying screen sizes and orientations. A website's content and layout must adjust to fit fluidly on these differing screen sizes and orientations. By doing so, it provides a visually appealing and fuller experience for its users. In addition to being user-friendly, it provides a consistent look and feel across devices, such as tablets, smartphones, or laptops, and makes users content. A website’s response must be dynamic to accommodate different devices and result in an intuitive experience for its users. Conversion rates increase as devices become easier to navigate. It minimizes bounce rates and increases SEO performance. This means it meets search engines' expectations regarding mobile-first approaches.

A responsive design strengthens trust and credibility with users, fostering customer loyalty. Responsive web design is crucial for the technologically evolving world, which largely depends on the use of multiple devices. It must cater to the changing preferences and needs of target audiences. For example, customers who wish to work on their smartphones and tablets at night may prefer to log in to their desktops and laptops at the beginning of the day. Thus, responsive design addresses the issue of consistency. It accounts for increased brand exposure to wider markets and better accessibility. Additionally, your site’s design must be touch-friendly.

Key considerations in this regard are

• Fluid grid layouts or flexible grid systems: Adjusting text, images, and buttons to fit seamlessly on any screen size. In short, they should be scalable and can be resized and re-aligned for varying device sizes.

• Touch-friendly elements: Feature buttons and links that are sized appropriately for touch interaction.

• Mobile-friendly fonts: Choosing fonts that are comprehensible for smaller screens.

• Eliminating pop-ups: Avoiding intrusive pop-ups that can disrupt and degrade the mobile user experience.

• Eliminating Flash for mobile devices.

• Using JavaScript and CSS for all devices.

• It also takes into account responsive email design (single-column emails).

• Links are easy to click and large enough for touch interaction.

• Your website should have a mobile-first theme.

• Testing your site on multiple devices.

• Compressing images for smaller mobile screens using "Image Optimizer" tools. Since large-sized files consume a lot of space and load slowly, it leads to performance issues. Hence, compressing them is the desired solution.

2) Page Speed

In mobile optimization, page speed is also crucial. Taking too long for a page to load can cause distress to users and lead them to jump ship to other competitor websites. Here is what you can do to optimize the page speed of affiliate marketing websites:

• Reduce and re-size the large files.

• Reducing the redundant code and extra whitespaces.

• Lessen the redirects

• Adopt browser caching

• Tweaking your server response time by identifying hindrances that slow down your page speed, like memory issues, slow-running database queries, or slow routing. Also, try to fix hardware and other network connectivity issues, etc.

• Using a Content Delivery Network or CDN

• Opt for mobile-friendly content.

• To conserve bandwidth, apply the principles of lazy loading.

• Using Accelerated Mobile Pages creates lightweight pages that are easy for sites to handle and load quickly.

Page Loading speed has a direct bearing on your campaign's bounce rates, conversion rates, and the ranking factor of your site. If optimized properly, it thereby makes the browsing experience more flattering for the users.

3) Content Optimization

For appropriate content for your website, keep the following pointers in mind:

• Breaking longer sentences into smaller ones and using shorter paragraphs.

• Use of Bullet points wherever needed

• Fonts should be legible with ample line spacing.

• Clickable links on touchscreens containing content, images, videos, and infographics.

• The text should be concise, scannable, and easily digestible for conveying the main idea. There should be no provision for zooming to read and understand the text.

• Content must be personalized, mobile-oriented, and engaging.

• Clear and concise headings and subheadings.

• Using ample whitespaces around images and videos.

• Interactive and eye-catching images and videos are essential. All videos should play smoothly without any interruptions.

• Use of well-formatted media files.

4) Mobile-Friendly Navigation

Considering the limited screen space and touchscreen navigation, you should follow these best practices to ensure easy navigation and access to information on the go.

Some of the best practices are as outlined here:

• Menus must be positioned strategically within easy reach of your thumb for quick and effortless access. It is essential to identify your menu items with icons and labels.

• Touch-friendly navigation, including incorporating buttons and links that are easily clickable and preventing accidental clicks while positioning them nearby.

• Instead of a top bar, users observe a ‘hamburger’ menu (simplified menu option) and a sticky navigation bar.

• Links and buttons should be placed within easy reach of your thumb and must be scrollable with the use of fingers.

• Intuitive, straightforward, simple, and user-friendly navigation.

• There should be no redundant menu items, cluttered space, or unnecessary scrolling.

• It must be easy for users to get what they want without having to perform lengthy and tedious tasks.

• Using dropdowns and tabs wherever required.

• User-friendly search functionality and auto-suggestions are essential.

• You can use progress indicators to check on the upload status of your images and videos.

• Use of Breadcrumbs for easy navigation.

• Well-structured layout for easy navigation.

• Use of simplified forms with auto-fill options. It is desirable to keep forms simple and avoid containing unnecessary fields.