#Tracking Success of Your Mobile Apps

Mobile Attribution Platform

Mobile Attribution Platform includes identifying and assigning credit to the various touchpoints and channels contributing to a user conversion or app installation.

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apresentado em
Yahoo Finance Business Wire Financial Market News Hindustan Times Icrowd Newswire Martech Sheries ANI Purshology Timestech Software Suggest
Yahoo Finance
Business Wire
Financial Market News
Hindustan Times
Icrowd Newswire
Martech Sheries
ANI
Purshology
Timestech
Software Suggest

Android SDK

for seamless tracking for Android devices.

Android SDKs are essential tools for mobile app developers. They enable accurate tracking of app installs, in-app events, and user behavior. By leveraging Offer18 Android SDKs, businesses can gain insights into their app performance and make data-driven decisions to optimize user acquisition and engagement.

Offer18 Android SDKs enable cross-channel tracking and user segmentation for targeted marketing by connecting data from various marketing channels, analyzing user interactions and attributes, and integrating with other analytics tools.


Android SDK

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Detecting and Preventing Mobile Attribution Fraud

Offer18 has built-in features for the detection and prevention of fraud. These features examine how users interact with ads and analyze patterns in ad campaign data to identify fake clicks, bot traffic, and other malicious activities.

Offer18 MMP uses real-time monitoring, machine learning, device fingerprinting, and fraud detection algorithms to identify and block fraudulent activities, working with ad networks to share fraud data and prevent future occurrences, ensuring accurate attribution data for businesses.


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integração mmp

accurate attribution with Mobile Measurement Partners.

These third-party platforms enable app developers and marketers to understand which advertising channels and marketing efforts drive the most valuable user actions, such as installs, registrations, or purchases.

Offer18 MMP tracks user interactions across marketing channels, identifies effective channels, and sends postbacks to ad networks for campaign optimization. Additionally, MMPs offer dashboards for streamlined reporting and decision-making, providing a comprehensive view of campaign performance.


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In-app events Tracking

to Analyze user interactions within the app.

Event tracking is essential for mobile attribution, capturing user actions like purchases and registrations after installation. This data helps assess the effectiveness of marketing campaigns in driving user engagement and retention. Analyzing user interactions through event tracking helps businesses like Offer18 understand app navigation, identify user behavior patterns, and uncover potential challenges, ultimately leading to a better user experience.

Offer18's deep linking technology enhances user engagement, while its powerful reporting and visualization features offer a clear overview of attribution data, including customizable reporting, comparison of attribution models, and advanced filtering for granular insights into app data.


In-app events Tracking

Frequently Asked Questions


MMP is a third-party platform used by Offer18 platform that helps app developers track, attribute, and analyze mobile app installs, user acquisition, and in-app events. MMPs integrate with multiple ad networks to provide a consolidated view of marketing performance across diverse channels.
Mobile Attribution allows marketers to measure the return on investment for their ad campaigns. It helps them understand which channels primarily drive the most user engagement. Marketers use mobile attribution to optimize marketing spend by focusing on high-performing campaigns.
In-app events are actions taken by users within an app after its installation, such as:- registration or sign-ups, In-app purchases, level /stage completion in mobile games activation of channel subscriptions.
By using advanced fraud detection methods and constantly monitoring activity, Offer18 minimizes the risks of fraudulent behavior.