Affiliate marketing is one of the most effective methods businesses use to increase their revenue. Using the software is one of the most effective ways to maximize the full potential of affiliate marketing. With several affiliate marketing tools on the market today, choosing one that suits your needs becomes a little harder.
In today’s article, we will share with you some of the crucial things to consider while choosing an affiliate marketing software vendor to use. Let’s jump right in!
• Managing one Affiliate Program from One Account
This may not make sense if you are just getting started with affiliate marketing. Most of the time, you will start with one affiliated program, but as you scale up, you will find yourself running multiple unrelated affiliate marketing programs. Managing all these programs from one account is very convenient and will save you a lot of time down the road.
• Different types of Tracking
One of the primary reasons for using an affiliate marketing tool is to accurately track the sources of traffic that leads to sales so that you reward the right affiliates whenever they refer someone to your website. For example, if someone clicks a link to your product and then clears their browser cookies before making the purchase, some affiliate tools may not be in a position to determine the real source of this kind of traffic.
That is why it is important to use affiliate marketing tools that have other means of tracking traffic besides solely relying on browser cookies. Try looking for affiliate marketing software that uses other tracking mechanisms such as flash cookies and IP address tracking.
• Security and Fraud Detection Capabilities
When choosing an affiliate marketing tool, it is important to pay attention to its security. One of the things you need to find out is whether the affiliate marketing software vendor uses their own servers or relies on third-party servers. It is always safer to choose a vendor that uses its own servers.
The affiliate software should also have the ability to detect fraudulent activities by affiliates in real-time. It should be able to monitor and control all the operations within the affiliate program in real-time and monitor the sources of traffic and the number of clicks. The software should also flag or ban affiliates that are involved in any fraudulent activities that generate fake traffic.
• Support different types of Commission
The software should also allow you to create different types of commissions for your various affiliate programs. You must select an affiliate marketing tool that allows you to change the rules for commission payments to your affiliates. Most of the time, affiliates are paid per sale. However, there are some cases where it will make sense to pay them based on the number of clicks or app installs they make.
We've outlined the most important variables to consider while choosing affiliate marketing software. So, think wisely before you select the right affiliate marketing platform for your business because one decision has enough potential to change the figures of your revenue and future growth prospects.