20%
Traffic Loss Decrease
The Offer18 software is easy to use and requires less maintenance. You can get all the offers in one place, and it allows account creation as well. Reporting is fast and time-effective, and the filters provide complete insights into the recorded data.
Times Internet
As India's largest digital products company, Times Internet enables people to enrich their daily lives with new products, ideas, and technologies.
Company Size
11000 Employees
Market Presence
Since 1999
Company type
Performance Marketing
Main Verticles
Mobile, Desktop
Country
India
The Times Internet provides premium digital products that simplify and enhance people's lives. As India's largest digital products company, it offers a motley of entertainment, news, and marketplace products. Many of these flagship products belong to iconic brands that are market leaders in their own right. TOI, ET, Cricbuzz, Gaana, MX Player, Dineout, Indiatimes, MensXP, iDiva, NBT, and Gradeup are products that bring you closer to your interests and aspirations. It is Times Internet's goal to bring new products, ideas, and technologies to people to help them make the most out of their lives.
Key Highlights
- Offer18 helped our team with the online account creation and simplified the login procedure for the publishers.
- Using Offer18, we are managing all our offers from one central location.
- The Offer18 team has provided a detailed and granular reporting mechanism for us to get a deep dive into marketing activities.
- The Offer18 team has helped in API and MMP Integration activities.
- The Offer18 team has a pool of talented and diverse teams of seasoned professionals.
The main reason for migrating to Offer18
The Offer18 team has made our platform user-friendly so that navigating across the online platform does not require any assistance from anyone. It has provided a host of content that is readily accessible in one central location, and digging into the heaps of data for information has become an almost instantaneous process. Offer18 has facilitated us in the account creation and deletion process, and the login process has been smooth and effortless so far for our publishers. Moreover, they charged us per conversion basis instead of clicks, which helped us to try our campaigns with multiple sources.
Their primary function is to give our clients insight into the performance of app advertising campaigns. They offer a comprehensive range of services to monitor the entire user experience within mobile apps, tracking and analyzing each step of the customer journey. Their accurate attribution has empowered our app marketers to assess the effectiveness of their various marketing efforts and make data-driven decisions.
Which is the main vertical of your business for which Times Internet Is it using Offer18?
We are using Offer18 mainly for CPI verticals, and there are chances to on-board other verticals soon. The tracking and reporting features of Offer18 enabled us to optimize our CPI campaigns and maximize our ROI.
What challenges did you encounter with your previous tracking services provider?
We faced multiple challenges while syncing API's to our system dashboards. However, Offer18 helped us with API debugging, which has made the syncing experience smooth and reliable. In addition, we were looking for some reporting mechanism to dissect the information related to clicks, conversions, impressions, and app installs. The Offer18 team helped us with detailed reports about our campaign's performance. Using Offer18's detailed reports, we could optimize campaigns for the future and maximize our ROI.
Any special setup in which our support team can aid you?
The support team helped us with MMP Integration functionality through which we understand user behavior and marketing trends within mobile apps. We recorded and subsequently monitored user interactions, and this data collection helped us evaluate the effectiveness of our campaign. We were amazed at how the support team worked around the clock to help us throughout the process. The team speedily troubleshoots all our problems, answers all our questions about features and functionality, and helps us navigate the software.
The most useful features of Offer18 for Times Internet
One of the highlights of Offer18 was the fast and cost-effective reporting system. We had complete insights into all of the recorded data with available filters. The report showed the number of installs, conversion rates from clicks to installs, and conversion rates from installs to registrations or level completions. The customizable columns and user-friendly and intuitive interface allowed us to track and analyze different statistics. With MMP Integration, we could launch campaigns, measure performance, and analyze results in one dashboard. We could analyze the performance of both web and mobile applications in a single platform and allocate our marketing budgets more effectively to maximize ROI.
How would you go about rating Offer18 in the categories below? Rating from 5 to 1 (If 5 stands for best and 1 stands for worst)
- Customer Service – 5
- Features included – 5
- Ease of use – 5
- Value for money – 5
- Overall experience – 5
Would you like to recommend Offer18 to others?
Yes, We highly recommend Offer18 to other businesses looking for a cost-efficient and well-rounded automation platform for their marketing initiatives.
Summarize Your Experience with Offer18.
Our overall user experience is good. We are struck by the features of Offer18 and intend to use those for the long term. We also recommend the Offer18 platform to our friends and family members. The API Tool of Offer18 simplifies the process of creating offers and saves us time and effort. We only need an API Key and other prerequisite things from our advertiser. It automatically configures the tool, and we can start creating and syncing all the offers from our advertisers. The platform is uber comfortable to use. We wish Offer18 good luck in their future endeavors.