Appsflyer Click Signature to Fight Against Click Flooding

The requirement of such a tool arose in the situation when a particular networks’ traffic gets blocked from Appsflyer on being detected as fraudulent traffic. And that too, without the knowledge of the user. This hinders the work to be carried out.

A tool with the capacity to prevent the fraudulent traffic to be delivered to the advertiser has been recently introduced where the detection of it being fraudulent will be done on the early stage and the user can prevent his traffic to be blocked from the Appsflyer’s end.

Usecase

The click signing feature will enable the user to get implemented a verification code at the time of redirection of the link to the advertiser. On the basis of the code, the traffic will either be approved or rejected. The user can prevent itself from being blocked by Appsflyer and correspondingly will be able to figure it out deeply with his traffic sources.

Benefit

The foremost benefit to be served by this tool will be that not even a single click will redirect without validation. The network whose traffic is redirecting, will be able to configure at his end which traffic is fraudulent. At the end of the network, it being blocked on passing fraudulent traffic will be prevented rather only the traffic will be blocked on failing to validate the token or on token being expired.

Activation

In just a few clicks, you can start using this tool. The steps are listed herein -

1. Obtain Appsflyer Access Keys

2. Activate in Offer18 - Navigate to Account -> Settings -> Tracking -> Click Signing

3. Under AppsFlyer Click Signing Mode, you have multiple options,

- Enable Signature Validation - Appsflyer will validate each click redirection.
- Report Only - Appsflyer will not block any traffic but will only validate.