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Marketing automation refers to the use of software to perform many of the repetitive tasks normally done by humans such as email marketing, ad campaigns, social media posting lead scoring etc. Marketing automation doesn’t just make life easier for the marketing department but can actually boost sales. Here are five ways to increase sales with marketing automation.
Use Lead-Scoring to Deliver Sales-qualified Leads
Determining if a prospect is sales-ready can be quite hard. One of the key advantages of marketing automation is that it helps you award scores to all your leads so you can see whether a lead is ready for a sales call or not. How does this work? A score is awarded to all leads for every activity carried out, thus helping you accurately prioritize your leads. Marketing automation tracks everything a lead does and the scoring process is automatic. The prospect with high scores is deemed ready for a sales call.
Personalize Every Interaction
Research has shown that consumers are more likely to buy from retailers that are able to create a tailored and unique experience for each consumer. To do this, a retailer must be able to call them by name, recommend products based on past purchases or know their purchase history. With marketing automation, you will be able to deliver the one-on-one experience that consumers crave without any hassles. Visitors will feel understood and this will ultimately transform them into repeat buyers.
Easily Nurture Sales with Automated Emails
Marketing automation allows you to simplify and automate the entire process of lead nurturing. While not every visitor that lands on your website plans to stay for long or even make a purchase, there are some visitors that are looking for more information before they decide to make a purchase. Marketing automation helps in nurturing these leads with adequate information and resources so they can become customers.
Maximizing Customer Life Value
Marketing isn’t all about attracting new customers. According to multiple reports, it costs a lot less to retain a current customer than to acquire a new one. An excellent way to skyrocket sales is by getting existing customers to spend more throughout their lifetime with your brand. Marketing automation provides all the information needed to create offers that are relevant and required by the lead rather than throwing arrows in mid-air.
Re-engage Old Leads
As mentioned earlier, not all visitors to a website eventually respond to the call to action. Some stop halfway but the point is that they are interested in your products/ services. Marketing automation can help identify them and send basket abandonment campaigns to encourage them to complete their purchases. You can leverage the data about them at your disposal to rekindle a conversation with modified and updated content with the goal of preparing them for a sales call.
Every business is different, of course, but marketing automation can benefit every business in some way. When effectively executed, it can help you close more deals and increase sales revenue.
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