But before sales can take place, influencers will have to work smart to ensure they convert the prospects. How do they achieve this? Here are some tips increase Lead Generations with affiliate marketing on Instagram:
Choose a niche -
As an influencer, you want your followers to be clear on the type of brands you're willing to support. Are you a health enthusiast? Do you dig skincare? Are fashion and lifestyle your thing? Then you need to pick a niche that will mirror your preference.
Choosing a niche will allow you to post content around it. Before you introduce a product or service to your followers, they already know you have an in-depth knowledge of it. This will encourage them to click on whatever link in your bio that will lead them to where the sale is happening.
Include a CTA -
Whenever you make a post about your affiliate product or service, remember to add the affiliate link to your bio and direct readers to click on the link.
You will need prospects to click the link to purchase if you hope to earn a commission from the affiliate program. So, don't forget to include this important call to action. If you're posting on your Instagram stories, you can include a swipe up.
Know when to move on -
Suppose you have created various content promoting an affiliate offer like images, videos, captions, etc. And you're yet to convert anyone; you should move on to a new one. No point wasting resources on Instagram on products or services that don't lead to sales.
Be consistent with your posts. -
WIt's not only about posting valuable content. You also have to be consistent at it. If you lack ideas on what to post, you can take a cue from your competitors.
Post content that is informative, helpful, motivating, and inspirational. This drives engagement with your account and increases the probability of your audience visiting your bio. Also, make sure your content is unique to stand out from the competition.
Remember you are posting content that is helpful to your audience. Avoid making it all about the affiliate product, so you don't lose followers. Frequently posting about your affiliate offer will make your profile look spammy, and people will avoid it. You can create promotional posts once a week, not every day.
Use Instagram ads -
Using paid Instagram ads will help boost your organic efforts of posting valuable content consistently. But when using ads, don't make the mistake of sending prospects directly to your affiliate link as it could get you banned. Instead, link your bio to your landing page, and then from there, you can direct them to your affiliate product or service.