Cost saving on advertisements -
Because of the data collection and processing that AI promises, we can expect to see a significant reduction in costs for advertisements. It can help businesses narrow down their target audience to gender, age, demographics, interests, and more. This means ads can be displayed on websites and social media to a specific and narrower target audience, thus reducing the ad spend of companies. Furthermore, data availability will enable advertisers to analyze and make strategic decisions that will help minimize ad waste and ensure that their ad spend yields the highest ROI possible.