Migration to Offer18 has made Elakrity International Feature-Rich and Automated

We faced swathes of challenges with our previous tracking service provider. In addition to lacking some basic features to determine the target audience, reaching out to them, or analyzing their behavior, there were fewer app downloads and less engagement with the existing apps campaigns.

We were left high and dry with APP scams that trick people or businesses into sending money to fraudsters posing as authentic payees. Victims of these scams suffered devastating consequences. Also, apps logos, descriptions, and uploaded creatives didn't have an appealing UI or were user-unfriendly.

Offer18 has chipped away the tracking costs to a bare minimum. There was an imminent need for the optimization of the tracking costs. There was also no mechanism to track in-app traffic expenses. With Offer18, our organization has a better platform for understanding our cash flow and overall financial position through its billing section.

The Offer18 platform tracks customer behavior and in-app purchases efficiently. The company has kept close surveillance on how apps perform against metrics that drive measurable app installations and can be used to monitor quality. Apart from this, impeccable data security measures and automated tools have helped profusely in reducing tracking costs.

Offer18 has also reduced the overall traffic costs for affiliates, and hence there is an increased traffic redirection from inactive to active users which has spiked the income. The automated tools pack a punch by maintaining tracking costs on an even keel.

Offer18 has peppered the smart offer functionality to our existing systems. It has helped us to work in full spate by managing a spate of campaigns in one go rather than dealing with them separately. It is possible to link multiple campaigns to a single URL. The URL redirects traffic to the most relevant offer based on targeting parameters such as geographic location and device type. It helps to optimize different campaigns with varying configurations.

Smart Offer Functionality uses a rotational A/B Testing mechanism to ensure the right offer gets the right audience. It works on the automatic optimization of traffic by analyzing and measuring every attribution and generating revenue from every bit of traffic.

Using Offer18's automation mechanism, we have addressed the manual processes that ran deep, and now we are getting back in shape. Automated features have simplified the management of incoming traffic from different partners. It has enabled us to filter out inactive affiliates or automatically block poorly performing traffic sources based on too-low or too-high conversion rates in real-time.

With the integration of automated tools into the existing platform, we can drive sterling traffic to the users mobile-optimized apps and campaigns. It has resulted in tapering off traffic losses and has redirected advertising campaigns to the right users.The system has skyrocketed affiliate traffic and has parallelly removed unwanted traffic.

The Offer18 has minimized fraud and app scams by using high-octane tools with enhanced security and controls to identify fraudulent traffic sources and duplicitous conversions. It keeps users on the ball to take relevant actions and filter out malicious traffic.

It's been a great time till now with Offer18. Over the past six months, we have been using their services and feel enamored by the help and assistance that they have provided to us. In our integration with them, they gelled up well with our team, and their rock-solid team had the spine for standing tall with us in meeting our desired goals from the ground up.

Introducing automated processes and tools to reduce tracking costs or develop Smart Offer mechanisms were all fronted by them, so kudos to them!