Landing pages are the most significant element of digital marketing. They are the best way to improve the
results of marketing campaigns and stimulate business growth. A landing page is a separate web page developed
particularly for marketing or advertising campaigns. It's the page a visitor "lands" on after
clicking on a URL in an email, social media, search engine result, or any other digital source. They are created
to accomplish a specific goal. A clear call to action is provided when the user clicks on the URL and reaches
out to the page.
Landing pages do not necessarily refer to multi-page websites. It can also be a standalone
page created for the sole purpose of performing a single action. The ultimate focus of the landing page is to
convert visitors into leads.
This call to action provided on such landing pages includes:
The selling page, where customers can perform a CTA and make a purchase
Signing up for the newsletter
Registration for an event or webinar
For instance, while scrolling through social media, you may notice many ads in between the genuine content
that has clickable links or something of the like. The landing page is hidden behind these URLs. When you
click on the URL, you are taken to the landing page, where the call to action is prominently displayed in bold
letters. That is how landing pages work!
Significance of Effective Landing Pages
Landing pages have evolved into an effective marketing tool capable of producing spectacular results. They
make a greater contribution to brand awareness and lead generation. A few other key points of landing page
significance are discussed below:
Goal-oriented: One of the most significant advantages of landing pages is that they are intended
to accomplish a specific business aim. Unlike a website, where multiple pages reflect different notions of
expected action from visitors and create confusion for them, landing pages are confined to a single and
Few landing pages can focus on more than one action, but their distinctions are clearly provided. This
increases the likelihood of leads and makes it easier for marketers to analyze the effectiveness of
certain landing pages.
Boosts the CR: The important characteristic of a good landing page is a clear call to
action. Instead of providing multiple CTA parameters, landing pages focus on one, resulting in
When users are pointed in the right direction for taking action, they have two options: complete the
action assigned on the landing pages or leave the page if it appears to be unreliable. If they click on
the URL and are redirected to the landing page, then they are most likely to be your customer. As a
result, landing pages are an effective means of increasing conversion rates and closing a deal!
Increase the effectiveness of paid campaigns: Paid campaigns on search engines, social media, and
third-party platforms are designed to increase user engagement. This can be analyzed with the
rate. According to one study, paid campaigns that redirect users to a specific landing page
rather than the website's homepage generate more than twice the engagement and, as a result, more leads.
Consider search ads, in which marketers bid on specific keywords that are more likely to be searched for.
When people search for that keyword, they are directed to the advertiser's website. A specific landing
page where all of the necessary information is clearly provided to visitors has a higher chance of
converting into leads than a multi-page website.
Easy tracking and analysis of performance: The performance of landing pages is simple to track and
utilize for future improvement. When a product is advertised on multiple channels with the URL of the
landing page, it is easy to track user behavior and determine which source is bringing in the most traffic
through performance tracking software.
Furthermore, you can evaluate the trending content, user interests, and behavior patterns of the channel
and campaign that are providing you with the most conversions and use that information accordingly.
Useful for marketing newly launched products: An outstanding and innovative product is the key to
stabilizing a brand's market position, but this is not enough! A product cannot advertise itself and reach
out to prospective customers on its own. It needs to be promoted using various means, and landing pages
are one of them. A dedicated and informative landing page creates an everlasting impression in the minds
of buyers, and they tend to remember and prefer it for a long time.
Expand email and contact list: If your marketing strategy calls for you to communicate directly
with customers to achieve your ultimate goal, a landing page is an ideal source for you. How?
Landing pages are highly visible due to their goal-specific and informative nature. You can include a
small form or registration popup before authorizing them access to the information they require. In this
way, users' basic information, such as their name, contact information, email address, and so on, can be
collected and used for promotional purposes.
Permissible A/B testing: The success of any landing page can be determined by several factors, such
as user-generated content, an appealing structure, a clear CTA, and so on, and you can't be certain which
factor provided the most results in the form of higher engagements and which did not. As a result, A/B
testing remains crucial at that point to thoroughly analyze all of the missing components and mold them
for better use.
For Instance, you, as a marketer, created a landing page where the CTA is filling out a form. After a month, you
realized that people were clicking on the form but not being able to fill it out. When you checked the
statistics, you realized that irrelevant clauses in the form are also marked as mandatory and take a lot
of time and effort for the users.
After analysis, you skipped the unnecessary questions and created a point question. Such testing ended up
providing tremendous results and started boosting conversions. Following the analysis, unnecessary
questions were avoided, and the focus was shifted to relevant and important questions. Such testing
generated remarkable results in the form of higher user engagement.
Several Types of Landing Pages
Landing pages are developed for a specific purpose, and their structure and design vary with their
objectives. There are numerous types of landing pages, the most important of which are discussed below.
Click-Through Landing Page - This is the most comprehensive type of landing page,
exclusive intent of providing detailed information about the product, such as features, benefits, pricing,
the value offered, etc. The primary objective of the content on these pages is to persuade visitors to
make a purchase.
The idea behind such pages is to provide real value rather than asking them to directly purchase the
product. The CTA provided here redirects the visitor to another page where they are asked to complete the
Thank You Landing Page - It's a page where users are redirected after completing an
action. It is commonly less informative, and marketers rarely use it for any other action because the
customer has already completed the action.
However, one can add more value to this page by recommending similar products, discount offers,
information about upcoming sales, referring a friend, feedback form, and so on. It is the ideal page for
gaining the customer's trust so that they will stick with the products you offer for a longer period.
Sales Landing Page - It is a separate page created solely
for selling. Typically,
such pages are a little more difficult to design because they are intended to persuade people to spend
their money on the product you are offering. It is not as simple as asking for a contact number and email.
The long and detailed sales pages contain all of the necessary information as well as the product pitch.
Though the primary aim of such landing pages is not to provide information, doing so is necessary to build
trust in your product.
Splash Landing Page - These pages are somewhat different from other pages where the goal of
the marketers is not always for lead generation but to offer information to the visitors. Some examples of
splash pages include verifying age before landing on the page, asking for language preferences, making
announcements, or promoting products.
These pages are displayed before the original website page; they are not intended to perform the task you
have requested. These are simply announcements, knowledge-sharing information, or an option for visitors
to choose how they want to view the website. These pages are brief and generally reflect the message and
Squeeze Landing Page - The sole purpose of such landing pages is to collect users' contact
information. In exchange, it provides them with useful content in the form of blogs, e-books, whitepapers,
and so on. Typically, such pages are brief, straightforward, and highly persuasive.
The reason it is called a "squeeze page" is the element of persuasion for personal information. They are
not coercive, but they do compel personal details in exchange for the information offered.
Lead Capture Landing Page -
As the name implies, the supreme purpose of such landing pages is to collect leads by having visitors
fill out forms, register, subscribe, and so on. The information gathered here includes not only the email
address but also other personal information such as name, company/business name, contact information, job
title, experience, and so on.
These pages are detailed and demand swift action. It is extremely important that the expected action and
the reward offered in return have equal weight on such landing pages. Another factor to consider is that
the questions asked or any expected action should not be extremely complex or time-consuming. This reduces
the likelihood of generating leads and leaves a negative impression in the minds of marketers.
List of Best Landing Page Tools
Landing pages are target-oriented pages that marketers primarily use for lead generation. There are
paid and free landing page builder tools available, that offer various templates, designs, structures, images,
and so on. Many of them also provide custom landing pages that you can create to meet your specific needs. We
have listed a few best-in-market landing pages below that you can use to create your own landing pages and get
the most out of them.
Carrd is a one-of-a-kind, structured landing page builder that assists users in designing a landing page
for their business or themselves with as little time and effort as possible. It is also intended to create
less complex, one-page websites, making them much simpler to use. Such landing pages are generally used
for small businesses and individuals who want to promote stuff without spending a fortune.
If the focus of your online presence is your social media accounts or email list, a Carrd landing page can
serve as a stepping stone to direct visitors to the places where you spend the majority of your online
Free Trial - They provide a seven-day free trial period.
Unbounce is both a landing page builder and a conversion optimization platform. It is a one-stop shop for
businesses to create beautiful, operational landing pages that convert. Their drag-and-drop builder makes
it extremely simple to use. They also provide a variety of landing page support features, such as popups
and sticky bars.
It facilitates the formation of landing pages to collect emails, increase sales, and
everything else. As a landing page builder, it preserves visitors on the website for a longer duration,
encouraging the people to subscribe more and stimulating them to make a deal.
Free Trial - Free trial is available for 14 days
- Swipe Pages
Swipe Pages is a cloud-based landing page solution that allows businesses and agencies to build
wonderful, fast-loading landing pages that are streamlined for all devices without having to write any
code. It provides you with magnificent templates that are attractive enough to generate conversions.
Swipe Pages can help you promote a limited-time offer, introduce the latest products, inspire prospective
consumers, or acquire fresh leads. Swipe Pages' robust and protected cloud hosts all landing pages, so
there is no concern about data loss. Also, they are customizable with a user-friendly drag-and-drop
interface. Professionals can monitor key performance indicators (KPIs), handle multiple client accounts,
and get updates about leads in the form of notifications.
Free Trial - They do offer a 14-day free trial
Leadpages are majorly a tool for creating landing pages. Anyone with no design experience can use it to
create landing pages from scratch. They have a drag-and-drop builder and templates that make developing
the landing page simple. All you have to do is choose a template, add widgets, and customize it to your
needs and brand. Leadpages also provide extensive features that can assist in lead generation, including
popups and alert bars.
In a nutshell, through a leadpages one can
- Make a landing page for products, webinars, books, courses, events, etc.
- Establish email opt-in forms to assist you in expanding your list more quickly.
- Providing rewards to new website visitors in order to convert them into leads
Free Trial - It also provides a 14-day free trial
- Google Sites
Google Sites is Google's content management system that allows you to create landing pages and
websites for free. You can customize your template with copy, pictures, font size, headers, footers, and
menu options, and use your own domain. Google's framework offers a plethora of web development and
implementation options to choose from, especially for experienced and tech-savvy developers.
Since its inception, Google Sites has undergone some modifications. The classic version resembled Google
Docs in appearance, but the added capabilities and innovative features make it a feasible contender for
businesses and developers looking for a quick content management system.
Free Trial - Google site is totally free; one can create the site and various landing pages without any cost, using the attractive features offered by Google sites.
Grapedrop is a prominent landing page and website builder that allows you to conveniently create
high-converting web pages and generate quality leads. Its visual programming language allows users to
quickly design and release web pages without writing a single line of code. An easy-to-use online builder
can be used to create free, responsive websites and landing pages. Design and publish online right away,
or outsource the code and host it elsewhere.
Grapedrop includes many features. Its simple drag-and-drop menus allow designers to select from
basic built-in components, develop their own formats, and publish websites with ease. Furthermore, the
wide range of development and styling choices provided by the same facilitates users' versatility
throughout. The adaptable interface of this software allows users to evolve, adjust, and display numerous
design elements within the editor view on any device of their preference.
Free Trial - Grapedrop provides a free starter plan that allows you to create 5 pages or sites,
100 form submissions, unlimited custom domains, and much more.
Ucraft is an easy-to-use drag-and-drop landing page and website builder that enables users of all
backgrounds to create amazing, professional-looking one-page landing pages and multi-page websites. With
Ucraft, one doesn't require any coding or design expertise to develop an appealing site or a digital store
that attracts visitors and converts them. One can easily select from a wide range of pre-designed web page
layouts and work on establishing the platform.
Business owners can set up access authorization for coworkers and create customizable brand logos
utilizing shapes, icons, or colors with Ucraft. They can also customize web pages by adding animations,
visual elements, pictures, audiobooks, catchy messages, social networking feeds, text, and services.
Free Trial - One can create a multi-page website absolutely for free using Ucraft
How to Check the Performance of Landing Pages through Various Affiliate Marketing Software?
It would not be unreliable to state that the success of landing pages is directly proportional to campaign
results, especially in this era where most of the leads are attracted by effective landing pages. Now that you
understand the significance of landing pages and how to create them, your next focus should be on how to
measure the effectiveness of such landing pages. This is substantial because there is a massive distinction
between billions of landing pages and hundreds of successful landing pages.
No one can build a successful landing page in one go. It is the unfavorable results that induce marketers to
put in more effort, analyze performance metrics, monitor user behavior trends, and then take appropriate
actions based on relevant studies. This changes the entire game. Another question that must have crossed your mind
is how to track performance and analyze metrics for improved future actions. The answer to such a question is
affiliate marketing software.
Yes, affiliate marketing software provides all the required metrics based on various dimensions. It
helps track, analyze, and manage the landing pages and ensures better results. There are numerous affiliate
marketing software solutions on the market today. Out of all, Offer18 is the most powerful and award-winning
affiliate marketing software available. Its robust technology features enable digital professionals to better
manage their campaigns and upsurge the conversion rate on landing pages, which is likely to result in an
elevated ROI. Offer18 is intended to not only track and control the campaign but also maximize its success.
It's the most adaptable SaaS platform in performance marketing, with cost-effective plans and advanced
Key metrics that are stepping stones in the journey of landing page success are provided below:
Impressions - The number of people who click on the URL and reach out to the landing pages is
referred to as the
"impression." Impressions, commonly known as page views, are the most important metrics to consider for
marketers. Why? Because reaching the landing page is the first step in the conversion path. Impressions
are usually huge in number. So while tracking and analyzing impression counts, take into account two
things to make your study effective.
- Total number of impressions
- Increased number of impressions/visitors count in a given time period
Clicks - It is the exact count of the number of clicks on the action button provided on the
landing pages. Affiliate marketing software tracks this metric, which gives you a rough idea of how many
people are actually interested in the action you want them to take. Impressions simply ensure that people
are looking at the page, whereas clicking ensures that they are interested and ready to take the next
Conversions/Leads - Conversions occur when a visitor successfully completes the desired action,
which could be a form submission, signup, registration, or purchase. So tracking conversion metrics is
critical to understanding the accurate performance of landing pages because ignoring this means you are
not committed to achieving the end goal, which is more user engagement and ultimately more profits.
Traffic Source -
Traffic source metrics are the most underrated ones among marketers, but this is something you should
never avoid taking into consideration during your analysis. Why? read carefully.
Nowadays, there are numerous platforms and sources for promotion; the best practice for getting the most
out of your paid campaigns is to use them all to some extent. Now how much time, effort, and money you
spend on different sources is the real game. That is when these metrics hit the ground. From the traffic
sources, you will get to know which source is sending you more traffic in the form of leads or conversions
and which is less indulgent. On that basis, you can change your promotional strategies and budget
Based on these metrics, you can spend more on sources that are already sending you quality conversions to
enhance this ratio and less on sources that are sending you little or no user engagement. You should also
reconsider your promotional strategy for the underperforming platform because one strategy may not be
appropriate for all sources. This can also lead you to better results.
Conversion Ratio -
This shows how many people, out of those who clicked on the
button, actually converted. The
conversion ratio will tell you how effective your landing page and content are at getting customers to
take action. This shows If the conversion ratio on your landing page is lower than expected, it is a red
flag that says you should make significant changes to the landing page's structure, context, and content.
You can also compare one landing page's performance to another and take appropriate action.
CTR - It is commonly referred to as "click-through rate," a metric used to determine user
engagement/interaction with your landing page. It encourages website visitors to take specific actions.
The CTA is prominently displayed on successful landing pages, compelling visitors to complete the task. A
CTA can be a clickable button, URL, signup link, form submission, and so on. The reason you should
acknowledge this in your analysis is that the stronger your CTA, the more effective your landing page
can transform visitors into leads and leads into customers.
A/B Testing of Landing Pages - A/B Testing of Landing Pages using numerical figures can make a
significant difference. It is something you should do consistently because you should be aware of the
content you are serving to your prospective customers. Customers' trends and preferences change over time,
so marketers must adapt their marketing strategies accordingly. A/B testing your landing pages and taking
appropriate action on time will not only improve your conversion ratio but also leave long-lasting
impressions on visitors' minds.
A landing page is a dedicated web page created for the exclusive purpose of directing visitors toward the
call to action and converting them into leads. Therefore, landing pages are an important component of any
digital marketing campaign, as their effectiveness determines the success of the campaign. According to the
research, businesses that use more landing pages generate more leads. Furthermore, landing pages eliminate the
possibility of distraction by directing visitors to a single spot where the expected action is clearly stated.
Paid campaigns with the single goal of generating conversions must have an appealing page that visitors click
on and land on an actionable web page.
To ease the tasks of the marketers, we've discovered the best landing page builder tool above so you don't
have to sift through the vast internet. These landing pages serve as a one-stop shop for all of your needs,
including landing page design, structure, support with add-on features, and so on. It is now up to you to
decide which one you should use for your company (this is something you have to do on your own; we can only
guide and suggest).
The trick for this is A/B testing. We've mentioned it in previous blogs as well because it makes the
decision-making procedure simple and effective. Firstly, analyze your business requirements, including
campaign motive, budget, landing page type, action expected, and so on, before going through the list of
landing page builder tools. After completing the critical step, review the tool list and eliminate those that
do not meet your needs, cost heavily, or have a complex structure. After elimination, you will leave with a
few tools, and now is the time for A/B testing! Compare the tools and select one.
We hope this blog has taught you everything you need to know about landing pages. To read more about the
latest topics in affiliate marketing, you can go through the Offer18 blog section and enhance your knowledge.