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Business owners and marketers are always on the lookout for the best marketing strategies to integrate into their business operations, all in a bid to scale up their businesses. O

Whenever something grows in fame and has proven to work, rumors and false expectations start to develop centering it. The same is true of affiliate marketing. You've probably heard or read a

10 years ago, influence marketing was already in existence but everything was much simpler. There were fewer influencers and the World Wide Web wasn't that wide or connected as it is now. Fa

UK unveils plans to scrap cookie pop-ups amidst other changes to its data legislation The British government has announced plans to roll back on flagship European Union data la

Times Internet builds premium digital products that simplify and enhance the everyday lives of people. It is India’s largest digital products company with a presence in a wide rang

Ideally, both performance and brand marketing should work hand-in-hand but there is a debate about which is better with regards to growth of a company. Many leaders of brands today have

We have witnessed various marketing trends emerge and regress but one that has resounded in terms of its efficacy is performance marketing. Performance marketing is a digital marketing m

Most marketing campaigns have a goal attached to them such as boosting traffic, generating leads, or growing conversions. Performance creative plays a key role in helping businesses atta

Affiliate marketing is one strategy that has been established l to increase sales performance and awareness of products and services. It has been employed by several big names such as

Several digital marketing strategies have been innovated to help businesses match the fierce competition in the global market. Since most of the potential customers you want to win o

It’s no longer a secret that consumers trust the recommendations from people they know above all else. This explains why many companies today are working with micro and macro influ

AI (Artificial Intelligence) is impacting different industries, and affiliate marketing is not an exception. Many companies are beginning to implement AI solutions for various purposes a