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Trends Oct 29, 2026 8 min read

MMP vs Affiliate Tracking Software: Which Do You Need for App Campaigns?

Understand the differences between an MMP and affiliate tracking software, when app marketers or affiliate networks need each tool, and how postbacks connect both platforms.

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Trends Oct 22, 2026

Fintech Affiliate Tracking: How to Measure KYC-Approved Conversions and Pay for the Right Events

Updates Oct 15, 2026

Top Trackier Alternatives in 2026: Platforms for Networks, Agencies and App Marketers

Updates Oct 08, 2026

Custom Tracking Domain for Affiliate Tracking: How to Set Up, Secure and Protect Your Links

News Oct 01, 2026

Offer18 Acquires Offershub, Bringing It Into Its Fold

Trends Sep 29, 2026

Affiliate Incrementality: Measuring the Sales You Actually Created

Trends Sep 26, 2026

Sub-Affiliate Network Management: Tracking Traffic You Do Not Own

Trends Sep 24, 2026

Top RedTrack Alternatives in 2026: Trackers for Buyers and Networks

Updates Sep 22, 2026

What is ChatGPT Advertising Campaign Tracking?

Updates Sep 14, 2026

mVAS Affiliate Marketing: How to Track Carrier Billing Campaigns

Updates Sep 11, 2026

Affiliate Payout Management: How to Automate Publisher Payments

Updates Sep 09, 2026

Affiliate Tracking Discrepancy: Why the Numbers Never Match and How to Close the Gap

Updates Sep 07, 2026

Top Voluum Alternatives in 2026: Trackers for Media Buyers and Networks

Trends Sep 02, 2026

Health and Fitness Affiliate Marketing in 2026: Offers, Traffic and Tracking

Updates Aug 26, 2026

Push Notification Marketing: Hook Your Audience and Drive Engagement

Updates Aug 14, 2026

Affiliate Networks vs. Affiliate Programs - A Close Scrutiny of Their Roles

Updates Jul 15, 2026

10 Demand-Side Platforms (DSPs) for 2026: Elite Platforms Used by Top Advertisers

Updates Jun 15, 2026

Top 20 Affiliate Networks to Catapult Your Business Growth

Updates May 15, 2026

How eCommerce Marketing Automation Holds Promise for Modern Online Businesses

Updates May 04, 2026

A Head-To-Head Comparison of Affiliate Marketing and Multi-Level Marketing

Updates Apr 06, 2026

Shaping Your Brand Narrative With Strategic Media Buying

Updates Mar 27, 2026

CPA vs. CPS: Understanding The Different Affiliate Payment Models

Trends Mar 14, 2026

Beyond the Hype: Can AI Actually Increase Your Affiliate Marketing Revenue?

Trends Mar 06, 2026

Affiliate Marketing Trends in Vogue: Insights from Offer18’s Top Management

Updates Feb 23, 2026

How to Boost your Affiliate Marketing Strategy

Updates Feb 09, 2026

How To Take Charge of Brand Awareness Campaign?

Updates Feb 02, 2026

What is Partner Marketing - The Ultimate Guide

Updates Jan 15, 2026

Partner Marketing Platform: Breaking Down Silos Across Ecosystems

Events Jan 08, 2026

Upcoming Affiliate Marketing Events and Conferences

Trends Jan 05, 2026

How Affiliate Campaign Tracking Software is More Than Just Talk

Updates Dec 15, 2025

Product Reviews As An Absolute Feast For The Eyes And Minds Of Every Potential Customer

Updates Oct 15, 2025

The Legit Route To Affiliate Success: Ethics That Are Making It Big

Updates Sep 26, 2025

Lead Generation vs. Affiliate Marketing: Choosing the Opportune Strategy for your Business Growth

Updates Sep 12, 2025

From Speculation to Success: The Power of Data-Driven Affiliate Marketing

Updates Aug 15, 2025

Clickless Leads Tracking- How it works and all you need to know

News Jul 28, 2025

Offer18 Secures Prestigious ISO/IEC 27001:2022 Certification

Events Jul 22, 2025

Offer18 Brings the Affiliate Pulse to the ChinaJoy

Updates Jul 21, 2025

Top Everflow Alternatives In 2026

Updates Jul 20, 2025

Why Are Businesses Looking for Reassuring Alternatives to Affise?

Updates Jul 14, 2025

Straight From the Head of Business Operations, Sukhwinder Singh - “How to Build a High-Impact Affiliate Marketing Program?

Updates Jul 08, 2025

Redefining Affiliate Marketing: Smarter Strategies for the Dynamic World by Head of Marketing, Suraj Grover

Updates Jul 03, 2025

A Message from our CTO, Gurjit Singh - “Affiliate Marketing Trends to leverage in 2025”

Updates Jun 30, 2025

From the CEO’s Desk, Lovepreet Singh - “How does Offer18 shape the Future of the Affiliate Marketing Industry?”

Updates Jun 23, 2025

Affiliate Marketing Funnel: Defining Customer’s Path from Brand Awareness to Final Conversion

Updates Jun 09, 2025

Mobile Campaign Optimization: An Intuitive mobile journey to ensure an Increased level of Conversions

Updates May 19, 2025

Fishing for the Best Affiliates: A Guide to Quality Recruitment

Updates May 12, 2025

Riding the Mobile Affiliate Marketing Wave in the Digital World

Updates May 05, 2025

From Clicks to Customers: Building A Profitable Pipeline with Targeted Traffic Sources

Updates Apr 25, 2025

Conversion Pixels vs Conversion API Tracking: Which One Tracks User Activity Better?

Updates Apr 15, 2025

Get the Affiliate Traffic You Want with Dynamic and Responsive Geo-Targeting Techniques

Updates Apr 07, 2025

Cherry-Picking the Best Media Buying Strategies to Maximize Profits in Affiliate Marketing

Updates Jan 08, 2025

Native Advertising Definition: How It Enables Smooth, Non-Intrusive Ads

News Jan 02, 2025

Track QR Code Traffic in Real-Time: Step-By-Step Guide

Updates Jan 01, 2025

A Deep Dive into Click Through and View Through Attribution Models

Updates Dec 23, 2024

Recalling Fond Memories of 2024

Updates Dec 17, 2024

The Best Fraud Detection Software for Your Business

Updates Dec 13, 2024

Affiliate Marketing Secrets to Avoiding Disappointing Results

Updates Dec 03, 2024

Measuring the Success Rate Of Affiliate Marketing: A Guide to Tools and Strategies

Updates Dec 02, 2024

Requirements to start Performance Marketing in 2025

Updates Nov 29, 2024

Marketing Platform Definition: What Is It and How to Use it?

Updates Nov 27, 2024

How to Use the New eCommerce Feature in Offer18: Benefits for Boosting Revenue

Updates Nov 25, 2024

How to Automate Affiliate Marketing with a Strategic Budget Plan

Updates Nov 19, 2024

Customer Segmentation Strategies in Performance Marketing

Updates Nov 14, 2024

A Guide to Marketing Attribution Models in Affiliate Marketing

Updates Nov 12, 2024

Chart-Topping Affiliate Marketing Niches of the Year 2025

Updates Nov 08, 2024

10 Steps to Affiliate Marketing Automation

Updates Nov 07, 2024

How to Use Affiliate Marketing Automation Software

Events Oct 24, 2024

App Promotion Summit

Updates Oct 23, 2024

Types Of Fraud In Affiliate Marketing

Events Oct 22, 2024

iGB LIVE Affiliate Summit

Events Oct 22, 2024

WN Conference - Galaxy of Marketers

Updates Oct 21, 2024

8 Best Affiliate Management Platforms

Events Oct 19, 2024

DMIEXPO (Digital & Affiliate Marketing International Expo) - Israel

Events Oct 18, 2024

DMEXCO (Digital Marketing Exposition & Conference) - Cologne, Germany

Updates Oct 17, 2024

Affiliate Fraud Prevention: How to Protect Your Affiliate Network

Updates Oct 16, 2024

Conversion Optimization Software: Features and Benefits

Events Oct 15, 2024

Affiliate Summit West - Las Vegas, US

Updates Oct 14, 2024

The Top Marketing Analytics Tools, Ranked and Reviewed

Updates Oct 13, 2024

Affiliate Marketing Programs for Beginners: Your Guide to Success

Updates Oct 12, 2024

What Is Affiliate Fraud and How Does It Happen?

Events Oct 11, 2024

Mobidictum - Istanbul

Events Oct 10, 2024

Affiliate World Europe (AW Europe)

Events Oct 09, 2024

SPiCE Conference

Events Oct 08, 2024

Affiliate World Dubai

Updates Oct 08, 2024

Popular Ads Formats in Affiliate Marketing

Events Oct 05, 2024

Ad:tech New Delhi

Updates Oct 04, 2024

Heres How To Build Affiliate Network in 7 Steps

Events Oct 04, 2024

Affiliate Summit East - New York

Updates Oct 03, 2024

Why You Need the Best Affiliate Link Tracker for Your Business

Updates Oct 02, 2024

5 Best Affiliate Marketing Solutions for Your Business

Updates Oct 01, 2024

What Is an Affiliate Network: Heres Everything You Need to Know

Events Oct 01, 2024

Israel Mobile Summit (IMS)

Events Sep 14, 2024

AW Summit - Taking Networking to Greater Heights!

Events Sep 13, 2024

SBC Events: Where Great Minds Meet and New Ideas Emerge!

Events Sep 12, 2024

Afiliados Brasil

Events Sep 10, 2024

TES Affiliate Conferences - Join the Brightest Minds

Events Sep 10, 2024

SiGMA World Affiliate Conferences - Landmark Events

Events Sep 09, 2024

PI LIVE Affiliate Conference - Largest Performance Marketing Conferences in Europe

Events Sep 07, 2024

MAC Affiliate Conference - Leading Affiliate Marketing Show

Events Sep 06, 2024

ChinaJoy - Digital Entertainment & Game Developers Conference

Events Sep 05, 2024

Affiliate World Asia - Bangkok

Updates Aug 27, 2024

Definitive Guide to the Top 10 Affiliate Tracking Platforms

Updates Aug 24, 2024

The Ultimate Marketing Data Analytics Guide for Success Strategy

Updates Aug 19, 2024

Top Strategies for Enhancing Fraud Detection

Updates Aug 17, 2024

7 Best Affiliate Conversion Tracking Strategies that Work

Updates Aug 17, 2024

A Complete Overview of Affiliate Tracking Methods

Updates Aug 14, 2024

10 Tips for Effective Conversion Tracking in Affiliate Marketing

Updates Aug 13, 2024

The Importance of Conversion Tracking in Affiliate Marketing

Updates Aug 12, 2024

A Thorough Guide to Marketing Data Integration to Unlock Success

Updates Aug 10, 2024

Marketing Data Management 101: Challenges and Best Practices

Updates Aug 03, 2024

Paid vs. Free Affiliate Link Tracking Tools: Which Option Is Best for You?

Events Aug 01, 2024

India Affiliate Summit 2024: A Complete Guide to the Premier Affiliate Marketing Event

Updates Jul 30, 2024

How to Manage Affiliates: Top 10 Affiliate Management Tips

Updates Jul 29, 2024

How to Set Up Successful Affiliate Marketing Relationships

Updates Jul 22, 2024

Affiliate Marketing Guide For Beginners to Getting Started

Updates Jul 21, 2024

How to Choose An Affiliate Software in 2024

Updates Jul 17, 2024

Here’s How to Build a Successful Affiliate Program in 7 Steps

Updates Jul 09, 2024

The Future of Affiliate Marketing: Software or Networks?

Updates Jul 09, 2024

What is Affiliate Marketing: Understanding the Basics

Updates Jul 09, 2024

What Is Marketing Attribution? Features, Benefits, and Key Metrics

Updates Jun 28, 2024

Affiliate Marketing Fueling the Growth Of the Travel Industry.

Updates Jun 28, 2024

How to Build a Content Marketing Dashboard: A Comprehensive Guide

Updates Jun 28, 2024

B2B Partner Marketing: A Step-by-Step Guide to Building A Successful Partnership

Updates Jun 28, 2024

6 Core Performance Marketing Strategies to Use in 2024

Updates Jun 17, 2024

Comprehensive Guide to Choosing the Best Partner Management Software

Updates Jun 17, 2024

What Is Performance Marketing? Complete Beginner’s Guide

Updates Jun 10, 2024

Programmatic Advertising: Improving Outcomes across the Marketing Funnel

Updates May 22, 2024

Traffic Arbitrage: A Recourse to Building A Lucrative Marketing Business!!

Updates May 07, 2024

Link Tracker - Road to Gain Towering Insights About Affiliate Marketing

Updates Apr 16, 2024

B2B Customer Loyalty Program: Unlocking The Full Guide to Customer Satisfaction

Updates Mar 13, 2024

5 Best Performance Marketing Software

Updates Mar 08, 2024

How to Detect and Prevent Fraud with Software

Updates Mar 06, 2024

The Benefits of Affiliate Marketing Software for Your Business

Updates Mar 04, 2024

Understanding the Dynamics of Sports Betting Business in Affiliate Marketing

Updates Feb 16, 2024

The Nitty Gritty of In-app Advertising

Updates Feb 14, 2024

A Comprehensive Guide to Fraud Detection Software

Updates Feb 09, 2024

Understanding Conversion Tracking with Offer18

News Feb 08, 2024

Offer18 Short URL Feature: Becoming the Cynosure for Users

Updates Feb 06, 2024

Affiliate Marketing Software to Navigate Success: A Complete Guide

Updates Jan 29, 2024

Performance Marketing Software: A Revolutionary Tool

News Jan 22, 2024

Accelerating Innovation: The Rock - Solid Partnership of Offer18 and Octo Browser

Updates Jan 11, 2024

Top Performance Marketing Trends that you cannot do away with in 2025

News Dec 16, 2023

Offer18 Relives the Memories of 2023

Updates Oct 25, 2023

Digital Marketing Strategies that Take the Cake for Your Business!!

Updates Sep 20, 2023

iGaming in Affiliate Marketing: Get the Best of Both Worlds

News Aug 28, 2023

Is the Marketing Industry Reeling under the Shock of iOS17 Privacy Update?

Updates Aug 12, 2023

Can Affiliate Marketing Turn FinTech Industry On Its Head?

Updates Aug 03, 2023

Customer Referrals -Becoming The Quintessence Of The Marketing World!!!

Updates Jul 12, 2023

Embracing Affiliate Marketing In SaaS

Updates Jun 23, 2023

Performance Marketing vs. Brand Marketing: What Are the Differences?

Updates Jun 08, 2023

How does an Ecommerce business need Affiliate Marketing to Proliferate?

Updates May 10, 2023

Have No Earning Then Learn Affiliate Marketing with Zero Investment

Updates Apr 28, 2023

Difference Between Digital Marketing and Affiliate Marketing

Updates Apr 21, 2023

Top Ecommerce Trends That Are Knocking on the Door!!

Updates Mar 17, 2023

Affiliate Marketing and Channels Associated with it

Updates Feb 24, 2023

7 Ways Multi-Attributions Events will Boost Affiliate Marketing

Updates Jan 19, 2023

Top Affiliate Marketing Trends of 2023 to Keep an Eye on

Updates Dec 23, 2022

Role of Lead Tracking Software in Improving Business Performance

Updates Nov 18, 2022

Exceptional High Converting Landing Page Builders for 2023

Updates Oct 14, 2022

5 Link Checking Tools to Verify URL Redirections

Updates Oct 10, 2022

In-house Vs Managed Performance Marketing Platform

Updates Sep 22, 2022

Affiliate Program to Accelerate Business Growth

Events Sep 15, 2022

Offer18 at #IAS22 - The Greatest Performance Marketing Event of India

Updates Sep 12, 2022

How to Use Smart Offer in Affiliate Marketing?

News Sep 02, 2022

OfferSync Version 2.0 - Advanced and Extended Features

Updates Aug 26, 2022

Important Affiliate Marketing Terms One Must Know

Updates Aug 19, 2022

Integrate Facebook Ads with Offer18 to Get it Optimized

Updates Aug 10, 2022

Classification of Affiliate Marketing Software

Updates Jul 25, 2022

What is Platform Migration in Affiliate Marketing?

Updates Jul 11, 2022

How to Use Data Analytics for Your Business Growth

Updates Jun 27, 2022

Affiliate Marketing Software: Know How to Choose the Best One for Your Business

Updates Jun 14, 2022

Performance Marketing Platform - Everything You Need to Know

Updates Jun 04, 2022

Understanding White Labeling in Affiliate Marketing

Updates May 18, 2022

Why Personalization is Crucial for e-Commerce Portal

Updates May 10, 2022

How Publisher Audits Reduce Digital Advertising Fraud Risk

Updates May 04, 2022

Impact of Automating Marketing and Sales Processes

Updates Mar 28, 2022

Audience Targeting in Performance Marketing

Updates Mar 19, 2022

Everything You Should Know About Deep Link in Affiliate Marketing

Updates Mar 16, 2022

Landing Pages in Affiliate Marketing

Updates Mar 10, 2022

Use Link Tester plus Fallback Together to Maximize Utilization of Traffic

Updates Feb 10, 2022

Introducing - Advertiser URL Builder

Updates Jan 28, 2022

What is a White Label Affiliate Marketing Software, and why is it important?

Updates Dec 23, 2021

All you should know about Postback Tracking

Updates Nov 15, 2021

In Affiliate Marketing, Expectation Vs. Reality

Updates Nov 13, 2021

How Has Influence Marketing Changed Over The Last Decade

Updates Sep 13, 2021

Top Stories from the Month of August 2021

Updates Aug 30, 2021

Skyrocket Your Sales Using The Marketing Automation

Updates Aug 23, 2021

What Is The Difference Between Performance And Brand Marketing?

Updates Aug 16, 2021

Simple Marketing Ideas Utilizing Performance Marketing Solutions

Updates Aug 09, 2021

How Performance Creative Can Boost Digital Marketing ROI

Updates Aug 02, 2021

Affiliate Marketing 101: How To Set Up A Profitable Partner Program.

Updates Jul 18, 2021

Impact of Push Notifications & Audience Segmentation

Updates Jul 01, 2021

5 Tips For Building A Strong Influencer Program

Updates Jun 06, 2021

How AI Will Change The Future Of Affiliate Marketing

Updates Jun 05, 2021

Tips to Increase Lead Generations with Affiliate Marketing on Instagram

Updates May 26, 2021

5 Digital Marketing Trends For Your Business In 2021

Updates May 23, 2021

Role of automation in performance marketing

Updates May 10, 2021

Top Marketing Alternatives to Track Users Interest

Updates Apr 28, 2021

Winner of G2 Spring Season Awards

Updates Apr 10, 2021

Performance Marketing and Influence Marketing

Updates Apr 02, 2021

Future & Growth of OTT Platform

Updates Feb 12, 2021

New Strategies for Facebook Ads after Updated Privacy Policy of iOS

Updates Feb 05, 2021

Key Differences Between On-premises vs Cloud-based SaaS

Updates Jan 31, 2021

Best Affiliate Niches in 2021

Updates Jan 06, 2021

Myths About Moving Your Affiliate Programs To Saas

Updates Jan 01, 2021

Wrap Up Of The Year

Updates Dec 30, 2020

How Predictive Analytics Takes The Guesswork Out Of Campaign Performance

Updates Dec 28, 2020

How IOS14 Is Changing The Future Of Mobile Advertising

Updates Dec 26, 2020

Addressing The Need For Diversity, Equality And Inclusion In Affiliate & Performance Marketing

Updates Dec 10, 2020

Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Updates Dec 05, 2020

6 Essentials for Building Cross Platform Apps

News Nov 20, 2020

FraudScore Partner Integration with Offer18

Updates Nov 10, 2020

Major Strategies and Technologies for Ecommerce Marketing

Updates Nov 09, 2020

5 Data Protection Trends of 2020 That Will Define Security Next Year

Updates Oct 27, 2020

How 5G will Change Advertising Industry

Updates Oct 16, 2020

Reasons You Should Take Digital Ad Fraud Seriously

Updates Oct 09, 2020

How Event Attendance Benefits Your Affiliate Business

Updates Oct 08, 2020

Best Social Media Affiliate Marketing Strategies

Events Oct 03, 2020

Virtual Exhibition at India Affiliate Summit 2020

Updates Sep 23, 2020

Performance Marketing - Reinvent Business ROI

Updates Sep 22, 2020

5 Digital Advertising and Marketing Ad Formats in 2020

Updates Sep 18, 2020

Digital Advertising Guide Build and maintain affiliate partnerships

Updates Aug 24, 2020

Crucial points for reporting analysis in digital ad industry

Updates Aug 08, 2020

A to Z Overview of Digital Advertising Industry

News Jul 29, 2020

Apple IOS 14 update: Is this the end of IDFA in IOS mobile acquisition tracking

Updates Jul 22, 2020

Cookie-Based vs Cookie-Less Tracking in Digital Advertising

Updates Jul 16, 2020

Attributing events and Deep-link tracking: Power and Perfection together

Updates Jul 10, 2020

Tools to expand product reach to the desired targeted audience.

Updates Jul 09, 2020

Era of manual monitoring gone, Say Hello to Automation.

Updates Jul 07, 2020

How multi-attribution events drive the future of Affiliate Marketing