Mobile Campaign Optimization: An Intuitive mobile journey to ensure an Increased level of Conversions
The rapid changes in technology and consumer demands are tipping the scales in favor of on-demand digital experiences, which makes it essential that campaigns be made
Jun 09, 2025
Fishing for the Best Affiliates: A Guide to Quality Recruitment
As a marketer, you have decided to venture into affiliate marketing and create your own affiliate program for your customers. However, the key element to figure out is
May 19, 2025
Riding the Mobile Affiliate Marketing Wave in the Digital World
Need to set up an alarm or book a rail ticket, want to know the directions for reaching a new destination, or feeling bored and looking for some entertainment, etc., t
May 12, 2025
From Clicks to Customers: Building A Profitable Pipeline with Targeted Traffic Sources
Affiliate marketing success is strongly dependent on the quality and type of traffic landing on affiliate offers. High-quality traffic is an inevitable part of any mar
May 05, 2025
Conversion Pixels vs Conversion API Tracking: Which One Tracks User Activity Better?
Effective tracking of user interactions and conversions is at the heart and soul of every marketer's strategy. By doing so, marketers improve the performance of their
Apr 25, 2025
Get the Affiliate Traffic You Want with Dynamic and Responsive Geo-Targeting Techniques
Statistics predict that “ Searches for XYZ restaurants, shopping centers, favorite products or other services near my location” or where to buy XYZ products near m
Apr 15, 2025
Cherry-Picking the Best Media Buying Strategies to Maximize Profits in Affiliate Marketing
Due to the rapid growth of the advertising and media industries, audiences can access a truckload of information at their fingertips. This information is delivered at the opportun
Apr 07, 2025
Opening the Doors to Future Trends in iGaming Affiliate Marketing
Can leveraging an affiliate marketing program provide a lucrative marketing strategy for the gaming market? Could this be an opportunity to get maximum exposure online
Feb 17, 2025
Native Advertising Definition: How It Enables Smooth, Non-Intrusive Ads
In the digital age, advertising is key to reaching the right audience. However, with so many ads online, it’s hard to stand out and earn trust. Many, especially Gen Z, dislike a
Jan 08, 2025
Track QR Code Traffic in Real-Time: Step-By-Step Guide
People these days rely on their mobile phones more than ever. Each device is able to read and process a QR code, which is a great way to promote a page, service, or platform. When
Jan 02, 2025
A Deep Dive into Click Through and View Through Attribution Models
What is an Attribution Model? Attribution Models or multi-touch attribution consists of multifarious events and a set of actions that can lead to conversion and sales. T
Jan 01, 2025
Recalling Fond Memories of 2024
The 2024 year has been quite a journey for Offer18, a leading performance marketing platform. The year has been a symphony of stellar achievements and im
Dec 23, 2024