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The success of performance marketing is rooted in time to time analysis of the sources, how well they have performed. In the business, measurement and effective implementation of strategies

Digital Advertising? For those who are planning to start their own affiliate marketing business; the digital advertising industry is a place of a paid advertisement for the circulation of m

More Privacy for End Users! Last month Apple introduced it's IOS 14 at WWDC 2020 on June 22, probably the best IOS to date. But it has also announced to introduce several upgrades in S

Cookie-Based Advertising:Cookie-based advertising is a special bone of advertising technique that can even close a sale that never happened. In simple words, cookie-based advertising can get

Attribution events tracking is what makes deep link tracking more valuable. While working in mobile attribution tracking both technologies are often considered and used separately. But great

It is a headache for any affiliate, advertiser or ad network while deciding if they should buy performance marketing software or build in-house solutions. This blog is meant for all those pa

The meaning of audience targeting is definitely what you are thinking. The practice of using or converting user data into various segments such as demographic, geo, ISP, or interest in order

Automate large scale tracking and campaign monitoring tasks with campaign automation features powered by Offer18, to identify, optimize, and promote the best-performing offer to visitors. Th

Technologies in the affiliate marketing industry are drastically changing day by day. Providing seamless experience to users is not only the removal of a few redirects but also giving direct

What are attribution events? Attribution is simple terms is the determined practice of click to conversions as well as post-conversion tracks of the user journey. Attributions events in con

Offer sync API is a powerful data synchronizing infrastructure. The Offer Sync API gives you access to a huge power of your performance platform and its functions of fetching and updating o

Over the past few years Affiliate marketing has gained so much traction. Affiliate networks can create and build their business of monthly subscribers. And definitely somewhere Saas (Softwar